Author: shelly

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The Tip: Think of Marketing like Dating for Long Term Relationships

The Case Study:

As a business and marketing strategist, I talk to many business owners in many fields. The marketing tools and techniques are emerging and changing at such a rapid pace it is hard to keep up with the best strategies or even the language. I have often mentioned squeeze pages or landing pages to clients and they simply do not know, they ask, “what is it, and how can that work for me and my business?”

The Out Come:

Just like in dating the goal is to attract, engage and build a long term relationship. In dating we begin a connection because something about a person attracted us to do so.

It begins with:

Attraction:

The goal of a landing page is to attract visitors by providing them with information they might be interested in and that could help them. They are the best way to attract, gather names and convert a person into a lead. Most small and medium-sized businesses have very few–if any–landing pages on their sites.

So we are attracted and we make a decision if we want to see that person for coffee or a drink, which guides us to know if we want any further engagement. Most prospects or visitors to your web-site do not buy on their visit, they also need a next step.

Engagement:

It’s a prime reason why you need landing pages. Once your have captured names you now have the opportunity to email them and nurture them down your sales funnel by continuing to market to them via email, phone calls, or social media to influence them to buy from you.  After we have we have spent a little time and start to build the; know, like, and trust factor, we can make a decision about entering a longer term relationship.

Relationship Building:

In building relationship we start to discover how our differences and similarities can work together. How do each of us get our needs met and it grows or not from there. Dating is time together to build and maintain connection. As in dating where we are going and what are we doing is all part of the process.

This is true of a landing page, what am I offering you and what do you want me to do? A landing page is a place for you to showcase and give away, yes I said give away information  that will not only engage the reader but that will position you as an expert in your field. The potential uses for landing pages are almost limitless but here are the more common examples of how landing pages are used:

To collect personal information (generate leads) in exchange for:

Reports/Whitepapers with important industry facts and statistics.
EBooks for comprehensive guides about different aspects of your business vertical.
Newsletters with tips related to your area of subject matter expertise.
Podcasts for people who like to listen & learn during a commute or workout.
Checklists/Scorecards for people that like to see how well they are doing and/or benefit from a to-do lists
Webinar registration for live online sessions, often with Q&A with experts and special guest presenters.
Presentations or recorded sessions including video or slides.
Consultation services or booking meetings for someone to request your time or services.
An e course delivered over a period of time
If we create landing pages and offers that are directed at solving our prospect challenge, we can then also begin to see where and how we can meet the needs of our existing clients and prospects.

The offer is advertised through a call-to-action button on your site, a link in your on-page text, a paid per click ad, or even a QR Code on a billboard or a piece of print marketing material.  The point is, you can link to a landing page from just about anywhere and you will want to because landing pages are so effective.

Landing page marketing is are just like dating it all beings with great attraction, that leads to engagement and hopefully to a long satisfying relationship!

Are you effectively building your client relationships?

My Best,

Shelly Berman-Rubera

617-201–7224

shelly@smallbusresults.com

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The Tip: Revenue, Revenue..How Do I Bring In Money?

The Case Study:

I’ve been working on my business full time for a long and I’m so passionate about what I do. I work so hard but I feel like I’m not really going anywhere and I’m barely making enough to cover the bills. Please help me turn this business into a money-making machine!”  Does this sound familiar? I hear this a lot from business owners who are very frustrated by how their business is not growing the way they would want it to.  I usually find some common issues at play that are in the way from achieving the results they desire and deserve.

The Out Come:

So you are telling me you want to make more money.  Please take the time to examine the following questions and examine your answers to make a new game plan.

It does not matter the product or service you are offering, when you’re trying to figure out why your business isn’t making more money, there are five key issues that must be defined that can help you make more money doing what you love:1) List all of the products or services you offer

2) Be clear about what brings in the money

3) Understand and define who the ideal client is for that

4) Clarify what your mix of outbound and inbound marketing you are using to reach them is effective

5) Have a strategy for keeping the sales funnel full and a strategy for converting prospects to paying clients

With a close examination to answering the issues, you will create a game plan for increasing your client base and your numbers!

Please feel free to share any thoughts on growing revenue.

My Best,

Shelly Berman-Rubera

617-201–7224

shelly@smallbusresults.com

by shelly shelly No Comments

The Tip: TAKE THE TIME TO THINK, PLAN AND DIRECT

The Case Study:

In order to be successful in today’s highly competitive business world, we must find a way to take a step outside the daily bombardment of demand. The day to day operations of our work and life routine rarely allows us to simply look at where our businesses are and what the plans are for moving forward.

All day we are dealing with making and keeping appointments, prospecting, selling, developing, delivering and collecting. We go straight from work to family and we are caught in the never ending battle to grow our business. The constant pressure and day to day is so much, that we can get caught in physical, emotional and financial overload. Our ability to think clearly becomes muddled and instead of operating our business with full strategy, too often we end up spinning in circles, longing to do better, but we just can’t.

The Outcome:

The only way to stay committed to our business and your life is to take a step back and take the space to listen to our-self.
It is imperative to carve out the time to make concrete decisions about the direction, the people you work with, your clients, and your marketplace and gain clarity about your position in it.
Often the day to day grind may take us from the very passion we felt about your business in the first place, the very reason we may have started it.  Stepping back allows us to tap into our creativity and come up with a revenue generating idea that could boost your brand and renew your purpose in your business.
Once you breathe new life and air into your business, it is then that you are most likely able to start to move into action and put the people, systems, and processes in place needed to bring our businesses to the next level.
There is nothing easy about today’s world but with persistence and the gift of time to plan it, great success is possible!
How do you plan success?
My Best,
Shelly Berman-Rubera

617-201–7224

shelly@smallbusresults.com

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