How many times have you gone to a networking event, handed out or collected 50 cards, and a week later turned around and said, “Hey, no one called me!” or “That event turned into zero sales.”
The reality is that there is a clear difference between networking, sales and building trust.
Building effective relationships
requires time and energy which equate to
increasing or decreasing revenues.
In creating effective business relationships, it is imperative that we choose our networking or client meetings based on right fit audiences.
If you measure your business by time, energy and money, it is very important to make sure you are talking to the right fit person and attending a right fit meeting. Right fit clients or organizations are a match based on the following factors: demographic (age, location, gender), economic (they can pay for your product/service), and psychographic (their wants and needs match what you offer). Now comes the hard part—the relationship itself.
Building effective relationships requires
effective listening, genuine curiosity,
and the empathy for your client.
Finding the right fit client and building trust and connection will translate into a solid and profitable client base.