Concept to Customers Strategy


Market Need

Determining the need in the market and carefully position your specific solution to where the opportunity lies.

Why You

Offering a business product or service, why you are the person to make it happen.

Business Model

Creating a business model that determines how are you going to make the money. What’s going to bring in the revenue? How do you build and grow?

Business Concept

Creating a business concept sentence that captures the essence of your product or service and opens the door for conversations and meetings.

Right Fit Marketing

How are you showing up?
Which are the right marketing strategies and platforms for you to be seen, including website efficiency, digital platforms and directories.

Are You Ready to Close the Gap from Where You Are to Where You Want to Be?

This Package Includes:

  • 2 hours business coaching “Business Concept/Business Model Development”
  • Digital evaluation and delivery of a 4-6 page Marketing Evaluation and Strategic Approach

    This includes a thorough digital investigation: addressing why your website brings you nothing, what is happening with your social platforms, what needs to be done and how you are showing up on the internet.

  • 1.5 hour presentation and discussion/coaching session.

Get Started Today!

Imagine what can be accomplished when you have business and marketing coaching from SBR in your business  – closing the gap from where you are today to where you want to be.


With The SBR Concept to Customers Strategy, we help you with what is truly needed to succeed in business today: CONCEPT, EVALUATION, STRATEGY, EXECUTION!

Download a printable version of The SBR Signature Offering

What Small Business Results Clients Are Saying

Shelly’s energy and enthusiasm made the 6 steps really stick in my brain. I can’t wait to put my 30-day plan in motion and see where it takes my business. The 6 steps make sense and will be easy to institute and follow.

Christine Beaudry
ERA Morrison Real Estate

I had the opportunity to be introduced to Shelly Berman-Rubera and SBR by way of a powerful presentation she delivered for the Society of Professional Consultants. I was impressed with the way Shelly was able to truly connect with the audience, read the needs of a diverse group and effectively articulate real-time answers to people’s questions. This, all the while demonstrating her commitment to getting results. Shelly is her own best advertisement and I look forward to working with her again!

Julie Lynch
Uncommon Consulting

We specialize in small businesses and independent professionals, we’re trusted by:

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