In running a business, there is so much that needs to be accomplished, it’s easy to get caught up in thinking that operational systems are the same as strategic initiatives.
Strategic initiatives, on the other hand, are all about driving the company forward. They power you along the path toward what you’re trying to accomplish. They carve the way to productivity, sales and accountability.
As the business grows, it is essential to have systems and structure for everything we do. Momentum is a key aspect of business, and that’s why strategic initiatives are key.
What will differentiate you as a company is whether you’re able to balance consistent progress against the realities with a passionate focus on strategic initiatives.
SBR has developed, systems and structure for day to day productivity, sales and marketing along with strategies for making and keeping commitment and accountability.
Random acts of kindness are effective but random acts of marketing are not!
A good marketing plan spells out all the tools and tactics you’ll use to achieve your sales goals. It’s your plan of action—what you’ll sell, who’ll want to buy it and the tactics you’ll use to generate leads that result in sales.
Marketing begins with a snapshot of your company’s current situation, called a “situation analysis.” Who am I and who am I completing against? How do I stand out in the market place?
Then moves to:
- Gaining clarity around your target audience.
- Identifying your marketing goals.
- Developing and Committing to the marketing communications strategies and tactics you’ll use and are appropriate for your business.
- Deciding who is going to implement the marketing.
- Strategic Marketing Plan
- Web-site reviews
- Social media profiles
- Social media postings
- Email Marketing
- List Building
- Lead Generation
- Sales Training
- Phone and Email Scripts
- Presentation Development
- And More!
We can teach you or if you want to delegate it, we can get it done for you.
We specialize in small businesses and independent professionals, we’re trusted by:
What Small Business Results Clients Are Saying
Shelly has the magic touch for recharging your batteries, getting momentum and helping you stay focused on the results that matter most. If you want creative ideas for growing your business and a no-nonsense approach, then you only have one call to make, Shelly!
Author of Growing Your Business! President of Small Business Success
SBR has been instrumental in helping me get crystal clear on my target market and how to best present my brand. In the space of 2 hours we are able to accomplish what would normally take months for me to create and implement on my own. If you want a partner to help you find opportunity in this market, do not walk…run!…to SBR!
Certified Mortgage Advisor, Fairway Mortgage