business growth

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Truth About Succeeding In Coaching Today

I have spent my entire professional life as a successive entrepreneur and speaker; running businesses, consulting, and coaching others to successfully navigate a variety of challenges from day-to-day, growing business demands.  This equates to over 30 years of highly relevant experiences and lessons on how to succeed in today’s business world.  More than ever, I am convinced that what is needed right now is a strategic and smart approach.

the truth about succeeding in coaching today

As a result, I developed an experience-based strategic framework for coaches and small business owners.  “The Truth About Succeeding in Coaching Today” is a “6 Step Framework” that cuts to the heart of the matter by helping business owners overcome three main issues they face; a sense of isolation, feeling overwhelmed, and lack of a revenue generating model.  By providing strategies to deal with these issues, you are freed to focus on and address your immediate growth demands to help you and your company move forward.

The ‘6 Steps to Small Business Results Framework’ helps attendees to commit to themselves and their business success, focus on daily results, differentiate themselves and market their business, create effective business relationships, manage the emotional side of business, and create a system of accountability to achieve greater success.

As a small business consultant engaging in countless conversations with owners and coaches, I am deeply attuned to the struggles that you face on a daily, weekly, and monthly basis. Not only are these issues caused by trying to wear the hats of sales, marketing, finance, IT, and operations, but to a greater extent by your exposure to continually changing market trends with increased information, greater reliance on technology, tougher marketplace competition, and the current escalating business climate complexities.

Two major factual realities I have witnessed are…

  • How we need information condensed in ways easily digestible and relevant to today’s challenges that won’t interfere with us getting done what needs to be done on a daily basis.
  • We need human engagement and when we bring a group of like-minded professionals together we learn, grow, and get inspired!


Please join the ICFNE interactive experience.

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Looking forward to helping you bring your business visions to reality!

Shelly Berman-Rubera


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Three High-Level Business Development Activities

Desire is extremely important in life, for it allows us, compels us to work towards something better for ourselves and others. If we truly define our desires, we are going to work towards that. If we are satisfied with the status quo, then we will remain quite passive.

Planning is one of the most important project management and time management techniques. Planning is preparing a sequence of action steps to achieve some specific goal. If you do it effectively, you can reduce much the necessary time and effort of achieving the desired outcome.


Too often I see,time, energy and money spent on erroneous things, when any of the below suggestions would definitely help.

  • Seek out a mastermind or group coaching. (You will learn so much about yourself, and running a business and build key relationship)
  • Get a coach. A good coach will keep you focused and accountable and push you to reach higher level.
  • Hire or outsource tasks that keep you from doing what you do best.

Commit to your Business Success Today.

schedule a business consultation

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12 Tips: Strategies for Business Success

Based upon the Small Business Results signature program, 6 Steps to Small Business Success:

Click on any title to read more on each topic.

strategies for small business results - coach

Tip 1: Commitment to Revenue Growth

strategies for small business results - coach

Tip 2: Commit to a 30 Day Plan

strategies for small business results - coach

Tip 3: Systems for Productivity

strategies for small business results - coach

Tip 4: Do - Defer - Delegate

differentiate and market for small business results - coach

Tip 5: How Do You Stand Out?

differentiate and market for small business results - coach

Tip 6: Create Your Differentiating Statement

relationships for small business results - coach

Tip 7: Where Are Your Business Relationships?

relationships for small business results - coach

Tip 8: Be Interested


Tip 9: Manage Your Own and Others' Emotions


Tip 10: Emotions Are The Drivers For Business Relationships

accountability for small business results - coach

Tip 11: Accountability - The Pathway to Success

accountability for small business results - coach

Tip 12: Roles, Responsibilities, Expectations

 Commit to your Business Success Today.

schedule a business consultation

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Recognize That Emotions Exist


Recognize that emotions exist! It is not having the feelings that are the problem, it is how we learn to manage and understand them.

The Case Study:

I walked into a client’s office for our appointment.  No sooner had I knocked on the door to announce my arrival with “Hi, how are you today?” than she quickly turned and emphatically retorted “How am I?  How am I?  I am overwhelmed and exhausted.  The children need to be picked up, and I have one of the biggest deals unfolding today.  I am having a terrible time with this negotiation. ” 

Her logical thinking was being completely derailed by her feelings.  

I asked her to take three deep breaths and just to take a pause from all thoughts and feelings about the situation.  I acknowledged and empathized with how difficult the situation was. 

After being able to calm down and have an intelligent conversation, we were able to get clarity about what was real in her knowledge of the issues involved and to separate that from her feelings. 

The Outcome:

We know that making decisions based purely on knowledge or based purely on emotion is always the wrong decision, but by employing three strategies we were able to come up with a new equation that got to the heart of the matter. 

The very first thing we needed to do was to take a pause. 

The second thing we needed to do was to acknowledge and empathize with her feelings. 

The third and final step in the process is that she needed to do a body and mind scan and in so doing ask three questions: 

  • “What am I thinking?”
  • “What am I feeling?”
  • “How can we come up with a new response that incorporates both intellect and emotion?” 

As a result of this process, our client was able to navigate her emotions, navigate her client’s emotions, and close the deal with great success!manage-emotions-small-business

Emotions are the driver and influencers of all relationships.

Want to learn how to manage your emotions and others’ for effective results?

Schedule your coaching sessions today.

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Emotional Intelligence for Business Growth

emotional intelligence for small business resultsStarting and running a business is filled with trials and tribulations. Along the way one experiences their fair share of both successes and failures. Being an entrepreneur or small business owner requires resiliency and the ability to bounce back from setbacks.   Given the reality of this situation, this can feel a lot like being on an emotional roller coaster.

Learning to manage one’s own emotions and the emotions of others
is critical for both your health and business success.

Emotional Intelligence is defined as the capacity to make decisions and control reactions based on combining what you think with what you feel.

There are multiple philosophies regarding the teaching of emotional intelligence, but the great news is that the mere introduction of the language of Emotional Intelligence will immediately raise your ability to identify and express feelings and help you to connect your thoughts to those feelings.

When emotions run high, the thinking brain is cut off from the feeling heart and decisions and reactions become askew. There is no decision that is made straight from logic or straight from emotion that can ever be the right decision. Often a missed sale, miscommunication, or major disconnect is due to the disconnect between feelings and thoughts.

It is when we understand that emotions
are the major influencers of
all relationships and all decisions
that we give proper attention to
our Emotional Intelligence.

emotional intelligence for small business results

Emotions are the driver and influencers of all relationships.

Want to learn how to manage your and other for effective results?

Schedule your coaching sessions today.

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COMMITMENT to Your Small Business Success

At SBR, we believe that “commitment” is the most important word in the English language.

Not only is it the most important word, but making and keeping commitments seems to be one of the hardest tasks.  Many factors can affect our ability to commit, such as losing passion, vision and purpose for our product/service, life circumstances, a competitive marketplace and the lack of current knowledge about your business.

commitment to your small business success

People open a business because they have an idea, an interest, a passion or a skill and they get certified or licensed. They then fail to realize that to succeed they must also know how to structure and master the marketing, the selling, the policies, a web presence, building a data base, having a newsletter and e-mail communication. Most people have no way of knowing before they start a business how much there is to do. We continuously feel that everything we are trying to accomplish at once is interfering with our ability to actually get business results!

Commitment . . . commitment requires persistence, tenacity and realistic short term action steps because no matter what, a full commitment to you and your product or service is the key to success.

small business success requires commitment

Ready to Make a Commitment To Your Revenue Growth?


schedule a business consultation

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          I SHOULD do something,

I WANT to do something, and

I NEED to do something.

Most commitments are made when we get to the NEED level, whether that be increased learning, selling or hiring.

commitment to your small business success

The Small Business Results Case Study: 

People open a business because they have an idea, an interest, a passion or a skill and they get certified or licensed. They then fail to realize that to succeed they must also know how to master the selling of their product or service.  Before they start a business, most people have no way of knowing how much effort is needed to fill the pipeline and cultivate the relationships necessary to close sales. Time after time I meet with small business owners who say they have no revenue and that business is really bad. When I ask them about their sales calls they answer “Oh, I hate that part!” I ask, “Well, do you have clients that you worked with in the past?  Can you call them?” Their answer is usually, “I really don’t want to.  It seems so salesy. I know I need to do this, and I want to, but I hate it!”

The Small Business Results Outcome:

Selling requires discipline and consistency. I ask the business owner to create a list of 30 concrete names with contact information and to commit to making at least one or two calls a day and to tracking the results of those calls. This list consisted of past clients, friends, family, as well as new leads.  By committing to make at least one or two calls a day the business owner went from zero sales calls to making 20 to 40 calls a month.  The result was a 7% increase in sales! 

The Small Business Results Takeaway:

Action plan every 30 days.
You will end up with an excellent year.


schedule a business consultation

commitment levels for small business success

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The Power of Co-Creating and Collaboration

“It Takes a Village”.  

That simple statement holds more truth in the business world than any other words of wisdom. As a small business owner, coach or consultant, we are often the brand and we have the sense we must go it alone to build our businesses. In this day and age of fierce competition and the vast internet, I believe success is predicated on developing strong business relationships, and having mutually beneficial contacts across various levels.
trust is not given. trust is earned. small business success
Trust is not given, trust is earned. Developing and nurturing such relationships can provide the most rewarding out comes for generating and giving great referrals. There are near-infinite possibilities that you can utilize to build strong business relationships, but the following two suggestions will help get you started:

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REALITY: Winning New Business

Many of us get certified or licensed to do a profession without the understanding that it’s imperative that we also become sales people. In order to be a good salesperson, you need to be curious and interested in establishing a prospect or client needs, before the selling begins.

It is not about you. It is about them!

The power in being curious and asking questions is meaningful on both for the result outcome and on an emotional level by demonstrating concern and care for the person you’re talking to.

I believe the greatest results come from the people who ask great questions.Tweet: The greatest #smallbizresults come from the people who ask great questions. via @shellyBR

They don’t build their credibility with prospective buyers by fancy presentations or buy talking endlessly about themselves but instead they use thoughtful informed questions that implicitly demonstrate their knowledge and experience.  They use questions to uncover hidden needs to identify whether or not there’s a problem or opportunity they can address. The best salespeople also use questions to connect on emotional level to get to know the person and show they care

It doesn’t matter whether you’re selling a product, or a service, or an idea; when you first meet someone, being curious and genuinely interested and demonstrating this by asking questions quickly earn respect for you.

That’s the first step towards building a trusting relationship.

Here are 7 powerful questions examples for you to try:

  1. Can you tell me your biggest priorities?
  2. Can you tell me your biggest challenges?
  3. Can you tell me your biggest concerns right now?
  4. Why is this important to you?
  5. How much time do you personally devote to this?
  6. If you had additional resources, what initiatives would you tackle?
  7. How can I help you?

Read more on this topic.