Thought Leadership …. Class or Crass?
As a business coach and marketing strategist I am committed to seeking knowledge and staying on top of trends and contemporary information to keep my business up to date and to providing my clients what they need to grow.
Therefore, I always have a book, a podcast or a webinar I’m tuned into.
I am shocked and immediately turned off by the use of profanity and crass language presenters, webinar leader and authors are using in their words. Privately I use profanity, probably too much and I work on this all of the time, but never publicly. I also find it disappointing thinking that we are tuning in to the webinar/podcast to be educated, when in fact the first 15 minutes is spent telling me what I am going to learn; the learning is minimal and the selling is intense. The idea of being a high level edu-preneur and making an impact is compelling to me.
In the last month, I have heard the word “sucks” used multiple times as in, “doesn’t that s..k?”, I hear the f.bomb repeatedly and find it used in the title of books. Last night I listened to a webinar in which a high profile speaker opened by saying that he has talked to a lot of idiots and wants to help us not talk to idiots. How is that humane or kind to refer to others as idiots?!
“ICK”, I don’t like it.
I also walked into a business expo to hear a keynote standing in front of 100 attendees and she was talking about the difficulties of growing a business as she spoke into the microphone and said, ” its f ‘n hard.” OMG!
I believe that having S*** and F***in your presentations, calling other people names or labeling is wrong and unappealing and lowers professionalism and is actually disrespectful to the listener.
Swearing in presentations or as a part of a public persona might be attractive to some who admire your “passion” but there’s no doubt that many others will find it offensive.
Out of a dozen podcasts, Ted talks and webinars, I found a thought leader who represents the quality of knowledge and presentations skills that I hold in the highest esteem. Please let me introduce you to Jay Samit, I love his new book, Disrupt You, and his premise and his Ted talk!
I appreciate and respect that profanity in presentations is a deliberate choice, as long as you understand you are cultivating a personal brand.
I hope you hold yourself in the highest esteem as you propel in your lives and business.