Accelerating Business Growth through Strategic Execution

Learn how strategy, focus and accountability work.

I hope you are finding the balance of enjoying the summer and being successful at work. I know things can slow down, but that leaves us with such an opportunity to plan and grow.

It took me a long time to identify who I really am, what I love to do and what I am skilled at. While I do use the techniques of coaching and consulting, at heart I am a Business Strategist! I love strategy which incorporates executive and elective and consequential thinking, creativity, wisdom, research, and planning.

Strategy is an action that one takes to attain one or more of the organization’s goals. Strategy can also be defined as a general direction set for the company and its various components to achieve a desired state in the future. Strategy results from the detailed strategic planning process.

I want to share with you the intricate relationship between strategy and execution in driving business growth. While a well-crafted strategy lays the foundation for success, it is the effective execution of tactics that propels organizations forward. 

Strategy: The accelerate your business growth program for developing a robust strategy is essential for any organization. It provides a roadmap, guiding the decision-making process and outlining the direction to achieve long-term goals. A well-crafted strategy takes into account market dynamics, customer needs, and competitive landscapes. By aligning the entire organization around a common vision, strategy ensures clarity of purpose and unity of effort.

The Crucial Role of Execution: While strategy sets the stage, execution is where the magic happens. Successful execution demands meticulous planning, resource allocation, and implementation of tactics. It involves turning strategies into action, tracking progress, and making real-time adjustments. Effective execution requires clear communication, competent leadership, and a culture that values accountability and agility. Without proper execution, even the most brilliant strategies may remain on paper, hindering business growth.

Elective Thinking- Making Smart Choices: Elective thinking is the ability to choose the right opportunities and prioritize tasks based on their potential impact. It involves evaluating various options and making informed decisions that align with the overall strategy. Elective thinking requires a deep understanding of the business landscape, market trends, and customer preferences. By focusing efforts on high-value activities and avoiding distractions, organizations can optimize resource allocation and accelerate growth.

Consequential Thinking: Navigating risks and rewards consequential thinking involves considering the potential consequences of actions before making decisions. It requires analyzing risks, rewards, and potential outcomes. By anticipating the impact of decisions, organizations can mitigate risks and capitalize on opportunities. Consequential thinking promotes a proactive approach to problem-solving, leading to better decision-making, and reducing the chances of costly mistakes. Embracing a culture of consequential thinking empowers teams to take calculated risks and adapt to changing circumstances swiftly.

The symbiotic relationship of strategy and execution, elective thinking, and consequential thinking—these elements are interconnected and mutually reinforcing. A sound strategy provides direction and purpose, while execution brings the strategy to life. Elective thinking ensures the right choices are made, and consequential thinking navigates the path towards growth. When these components work together harmoniously, organizations can create a powerful growth engine that outperforms competitors and thrives in dynamic markets.

Case Study: Accelerating Leadership Growth through Tactical Execution

In this case study, we explore the journey of a skilled chiropractor who recognized the importance of tactical execution to enhance his leadership abilities. This Dr. sought to optimize his practice, improve patient outcomes, and foster a positive work environment for his team. By implementing specific tactics and leveraging his elective and consequential thinking, he successfully transformed his leadership style and accelerated business growth.

Situation Summary:

The chiropractor has established a thriving chiropractic practice in a competitive market. However, he faced challenges in effectively leading his team and maximizing their potential. He realized that in order to achieve sustainable growth and provide exceptional patient care, he needed to focus on developing his leadership skills and executing tactical strategies.

Tactic 1: Creating a Clear Vision and Communicating Effectively

He recognized the importance of setting a clear vision for his practice and effectively communicating it to his team. He engaged in elective thinking, analyzing market trends, and understanding patient needs to identify the direction for his practice. By formulating a vision that aligned with his long-term goals, he empowered his team to understand the purpose behind their work. He communicated this vision through regular team meetings, individual conversations, and engaging visual aids, fostering a sense of shared purpose and enthusiasm among his staff.

Tactic 2: Empowering Team Members and Encouraging Collaboration

Realizing that a leader is only as effective as their team, he implemented tactics to empower his employees and foster a collaborative work environment. He encouraged elective thinking among his team members, allowing them to contribute their ideas and suggestions for process improvements. By valuing their input and recognizing their expertise, he created a sense of ownership and motivation within the team.

He also promoted consequential thinking by providing constructive feedback and acknowledging exceptional performance. He established regular performance evaluations and implemented training programs to further develop the skills of his team members. This approach not only enhanced their individual growth but also contributed to the overall success of the practice.

Tactic 3: Continuous Learning and Adapting to Changing Market Dynamics

Understanding the significance of staying ahead in a rapidly evolving field, he prioritized his own professional development. He engaged in elective thinking by attending industry conferences, participating in leadership workshops, and networking with other successful chiropractors. By expanding his knowledge base and gaining insights from industry experts, he was able to anticipate market trends and make informed decisions.

He employed consequential thinking by analyzing the potential impact of changes in the healthcare landscape and adjusting his strategies accordingly. He embraced innovative technologies, updated treatment protocols, and implemented patient-centric approaches, ensuring that his practice remained competitive and relevant.


By executing these tactics, he witnessed significant improvements in his leadership capabilities and accelerated business growth. His practice experienced an increase in patient satisfaction and loyalty, resulting in a growing patient base and positive word-of-mouth referrals. The collaborative work environment led to enhanced teamwork and productivity among his staff, ultimately improving operational efficiency and revenue.

Moreover, his commitment to continuous learning and adaptive thinking allowed him to position his practice as a leader in the industry. He became a respected thought leader and sought-after speaker at industry events, further expanding his professional network and opening new avenues for growth.

Schedule your complimentary call to discover how the power of strategy, focus and accountability can accelerate your growth.

Shelly is committed to teaching you exactly what to do or can alternatively execute on your behalf. As a serial entrepreneur, she has hands-on experience and wisdom to move you quickly towards your desired results. She is an inspiring strategist and brilliant wordsmith, believing that what we say and how we say it, ultimately compels others to engage with us. Shelly is considered one of the top business coaches in today’s business world.