Asking the right questions is a vital skill for a business development coach. The right questions generate more questions, information and data-eventually leading to solutions. I have put together a series of questions that I would ask to enable you to look at your own business from a fresh perspective. If and when you have trouble coming up with the answers, that is a great time to give me a call and let me help you. I am going to send you a question a week for the next few months.

Almost everyone has a gut feel for what their customers think is most important, but very few have actually asked the customer directly. Most businesses are tempted to name price as the most important factor in a buying decision, but I have found that there are always aspects of a product or service customers don’t mind paying more than usual for. Knowing what your customers find compelling and what factors they look at when making their buying decisions is essential to how you communicate and create value.