Author: shelly

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End Of The Year/ Start Of The Year- 3 Session Coaching Package

3 Session Personal/Business Coaching Package


As the holiday season falls upon us, we get pulled in so many directions that we tend to neglect business development tasks that really must be done and often find ourselves starting the new year in old patterns and behaviors that we had hoped would change.

I am excited to offer you a 3-session coaching package meant to finish the year strong and get started on new initiatives right off the bat.

What is on your “I want to do list”?

Improved business owner performance, focus and productivity, emotional management, team training, marketing, hiring, website, sales, more revenue?

Let’s pick 1 or 2 high level “I want “and let’s get them done!

I like action oriented personal and business development and I am known for getting

sh…t done!

Here is my criteria for my “right fit” clients:

  1. Smart…they know their profession and are great at what they do
  2. Smart… enough to learn and receive coaching/consulting
  3. Smart …enough to say, I know this needs to be done, but I can’t do it and delegate it to Shelly to do!

Are you Smart enough to work with me now?

Call Shelly at 617-201-7224



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How Can Personal and Business Development Coaching Help?

The old paradigm for coaching is that the coaches’ job is to ask the powerful questions to the client with the belief that the clients hold the answers and we the coaches are to then facilitate the client in finding them.

Now enter the new paradigm and an experienced Personal and Business Development Coach can help. I believe business owners do want to be asked questions and they are seeking “answers, executable answers.” They want to be paid 100 percent dedicated attention to their challenges and their issues. A Personal and Business Development Coach is somebody who helps you move from where you are to where you want to be, and does so by solely focusing on you, the owner and your life and your business.

In my experience, every day starts out with the greatest of intentions and opportunities and then the day to day distractions and multiple priorities distract and impede progress. Nothing worse than starting over every day, week or month.

After all, you’ll never really know what you’re capable of until there’s someone to push you outside your comfort zone. Just ask any athlete or top performer. If a Personal and Business Development Coach is something you’ve thought about recently but aren’t quite sold on getting one yet, here are four reasons why you should:

To Have an Intelligent Conversation

Imagine spending time, simply brain dumping and discussing your business and leaving refocused, re-energized and with specific strategies, ready to implement. Would that help your month? You bet it would!

To Explore New Ideas

Having a sounding board and an experienced ear to listen and bounce things off of is invaluable. By allowing allows the coach to facilitate your thoughts and ideas we can create a strategic path.

To Be Accountable

A coach serves as an incredible accountability partner who challenges you to strategize and prioritize your tasks while aligning your efforts toward achieving them.  What does it feel like to have someone in your corner who genuinely cares about your results and is dedicated to keeping you on track? ( it feels great)

To Receive Guidance and Solutions

A Personal and Business Development Coach will challenge your thinking, goals, and willingness to grow. A coach also acts as a role model because of the experience that he or she shares. Additionally, a coach has unique insights that broaden your personal and business awareness. I call it the “third eye” Often when we are simply trying to figure out the next best move, or the language to respond to a situation, it can be so beneficial to be able to reach out and get an effective answer.

To Gain the Wisdom to Best Utilize the Knowledge

Wisdom is a noun that refers to the ability to make sensible decisions and give good advice because of the experience and knowledge that you have. Someone may have all the knowledge about a subject but may not have the wisdom to utilize this knowledge properly to be able to act in a sensible manner!  A good Personal and Business Development Coach will have years of experience and wisdom to move you ahead fast.

Life is great, and life is challenging!  I get it!

Let’s schedule a 3 hours Laser Personal/ Business Development Coaching Session

The Truth About Succeeding in Life and Business Today

a company is only as good as its owner

From executives to business owners, we are struggling with the demands of building our businesses and managing our families. It is simply too much for most of us to be effective at all we must accomplish.

We become exhausted and not able to make smart decisions or operate from a strategic approach.

 This coaching program will help you to:

  • Manage emotion and energy and operate at a higher level
  • Define tactical steps to greater effectiveness
  • Develop a revenue-generating business model
  • Achieve managing multiple priorities

3 Hour Laser Coaching:

We will work on the specific issues that are getting in your way and impeding your progress and then we can discuss how on-going support will best serve you.

Setup a complimentary consultation to discuss this session now


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Success Is So Much Fun

What are the tools that are really working?

As I shared with you in the last email, my own marketing had fallen by the wayside while I was taking care of my client’s needs. This is embarrassing as I firmly believe in 30-day commitments to marketing.

You got to love email marketing! The results of my email blast speak for themselves, 40% of the recipients opened the email, 30% clicked through to read the blog, a colleague immediately called and asked to use the article in her blog to 4,000 readers and 3 people scheduled the

3-hour Laser Business Coaching!

I simply do not know any better way to get in front of your prospects, past clients and affiliates better than email marketing.

Seventeen years ago, I brought my daughter to her friend’s house for a playdate. It was the first time that I met the little girls Dad. Of course, we chatted, “what do you do?” He was one of the original engineers at CTCT, who created the software. ” I said, you are kidding me?” There is a way to reach all of your clients in one platform? I had a whole file cabinet of over 1,000 personal training clients and how else could I gain immediate contact with them and view the results of that outreach? And thus began my relationships with email marketing and CTCT!

SBR is named an All-Star for 2017 and is Re-Certified for 2018-2019

As a Personal and Business Development Coach, I still choose to partner with Constant Contact to provide my clients with the best online marketing products and services available. Although there are no many platforms to choose from, I remain using Constant Contact for my clients. The reasons include pricing, user-friendly editing, design, events, and automation!

Every year they recognize top-performing users with their annual All-Star Awards. I’m proud to announce that out of hundreds of thousands of customers, my work for 5 clients has earned me a 2017 All-Star Award. (and to boast just a little, I have been awarded every year for the past 6 years!)

As a Certified, Award Winning Constant Contact Provider, I can assist you to organize and segment your database to get it ready for email marketing, get you a complimentary template that matches your website so it is like emailing a live website, teach you the tricks of getting your emails opened create leads via click-throughs and teach you effective marketing strategies or I can even do all of this for you!

If you’re ready to implement award-winning online marketing services to your business contact me!

You can receive 40% off Constant Contact for 3 months

Get started today using promo code SPSC18 at checkout

This offer ends July 31st!



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Getting Stuff Done! Summer Time Productivity

Now’s the time to enjoy jumping into a body of water. It’s also a great time to jump into marketing and business development. As busy business owners, we spend so much time on client work that we don’t spend enough time on our own business development, client acquisition, and next steps.

As children, we finish the school year and we’re off to enjoy the summer at camps and the beach. As children, we had the chance to enjoy the season. Now, as adults, we must accept that we simply don’t get the whole summer off. It’s about finding balance and, while business may slow down, we’ll be very quickly heading to the last quarter of the year. Now’s the ideal time to reflect on what’s working and what needs to change

Due to my vast experience, I can work with clients in a results-oriented, laser-focused method.  I love my “Laser Business Coaching” that allows me to work with clients to create a strategic plan that can be executed, while we have a bit of breathing room.

Here is my winning formula for generating the path to making change and improvements.

The Laser Focus Conversation Will:

  • Identify the problem(s)
  • Identify why it is a problem
  • Define a strategy (or strategies) to make the problem less of a problem or even make the problem go away!

Since January, I’ve been neck deep working with my clients on developing their amazing business. I’m so grateful to be a part of their team. As a serial entrepreneur for over 40 years working with over 1,000 small business owners, I tell you I get it! It’s been very challenging to pay attention to my own business’s marketing. My clients are the small business owner who needs to gain a share of the market, to update their websites with positioning to design to successful busy companies, where there’s so much to do and so many contemporary systems and strategies to improve. The common goal is to increase revenue and the number of clients and to improve marketing, communication, and collaboration with the owners and staff to ensure that we’re all on the same page heading to success.

I understand it’s hard to understand what a business coach might do for you. You might even be saying to yourself, “I need help. I need a business coach,” but you don’t know how to make a commitment to working with a business coach because you don’t even know where to ask for help.

I’ve created 20, 3-hour slots from now until August for this laser coaching.  Schedule Here!

I invite you to bring me your challenge(s) and let’s work together to help you fully enjoy your summer and the months to come! We all need marketing and breathing room!


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Where Has SBR Been and What’s in it for you?

 I hope this blog post finds you healthy, happy and busy at work! After a busy year last year, I purposely pulled back a bit from mid-November until after the first of the year to enjoy the holidays and re-charge. Since then I have been going full throttle and loving it, but like all of you, getting my newsletter out is a challenge. I believe that blogs and newsletters are one of the most important marketing strategies and my goal this month is to share with you what else I think is important for us to do to build our businesses and stay in touch with our audiences.
In the past, if you wanted to become a successful small business owner, it took passion, a skill, a great personality, and a willingness to meet people. But in today’s world, you need a strategy and system and an understanding of what will work in your business to bring in clients.
This is what I hear all of the time.
“Maybe I need to:
Ø post more on social media…”
Ø spend more time cold-calling…”
Ø join my local Chamber of Commerce…”
Ø hire this guru or that expert…”
Ø buy another promised result program”
And so it goes, until we are burnt out or in despair.
We are usually too busy taking care of our clients to pay enough attention to our own marketing and we really don’t know what to do or say, so we do nothing!
Here’s how I see it:
Ø It starts with knowing exactly WHO your best clients are (and no, you can’t be all things to all people).
Ø Your positioning and messaging must be clearly defined on a contemporary website that attracts prospects and converts them to leads. (It must be beautifully mobile optimized like this one. Be sure to view this on mobile).
Ø You must be sending a branded, compelling, and educational newsletter delivered on a regular basis that positions you as a thought leader.
Ø You must have a branded and well-composed LinkedIn in profile (like this one).
Ø You must develop and execute a LinkedIn outreach strategy (depending on your target audience, other social media sites. You do not need them all.)
Ø You must develop and deliver an educational presentation (like this one).
Ø You must have the ability to hold a brief, compelling conversation that engages the prospect to WANT to work with you (whether that is on the phone or in person).
In my experience, when we have these pieces in place, we can most effectively grow our business.
How many of these pieces do you have?
How many are working for you?
What needs improvement?
Will you let me help you?
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Year End Reflection, Clarity and Recovery

As the holidays and the yearend fast approach, it is a great time to reflect and gain clarity about where we have been and where we are going. Throughout the year, it often feels as though we are on a fast-paced treadmill going at an unrelenting pace without enough time to be mindful about our direction. The holiday break is a great time to gain perspective and create a course of action.
In my own reflection and clarity, I thought about what words and behaviors mean the most to me personally, as a business owner, and as a business and personal coach. Here are my four words.
Tenacity – by definition, the determination to continue what you are doing. Life and business throw us highs and lows and sometimes even sucker punch us, but it is the tenacity to keep going that is the key to a good life.
Health – In our sitting down , forward head, high-stress lives, it is harder than ever to take care of ourselves. I know for sure that sound nutrition, strength training, and getting up from our desks are imperative to our success.
Knowledge – In our ever-changing, fast-paced lives, I feel it is crucial to be a forever student. I believe that a commitment to reading and learning is the only way we can keep up, stay up to par, or get ahead.
Relationships – We have become a “screen” culture and for me that is not a people culture. I love my friends and colleagues and have built my personal and business life with loyalty and connection. I care about my clients as I care about my friends.
Those are my four words going into 2018. I will consider them several times throughout the year. I know that I will have a truly successful year if I keep them top of mind.
What are your four words? I would love to hear them.
I wish you the happiest of holidays filled with joy, laughter, and time for reflection,
clarity and recovery!
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How To Express Gratitude In Business

At Thanksgiving time, we usually reflect on how much we appreciate our family, friends, and the loved ones in our lives, but as a business owner, I find myself adding my clients to my gratitude list. As a Business and Marketing coach, I am truly grateful to my clients who have touched me both personally and professionally.
As we know, a company is only as good as its owner, so work must be done not only on a revenue/productivity level, but also on a personal level. The relationships I have acquired through my business require trust and sharing and I appreciate them greatly.
This Thanksgiving, I am looking back at a prosperous year with true gratitude to my clients who helped to make this happen. We all work very hard to have successful businesses and I thought I would share with you some ideas to demonstrate gratitude to our clients and colleagues:
Referrals: Our intimate knowledge of each other’s expertise can be appreciated by giving a referral! Talk about each other. There is no better referral than word of mouth.
Testimonials: I know we are busy, but finding the time write a testimonial is enormously helpful. Once received, they can be used on all of our marketing collateral, including our most important websites.
Social Sharing: There are simple things we can do on social media — post on our clients’ accounts, share their newsletters, share their posts, and equally ask for a share.
I am grateful for the opportunity to work with so many smart, talented people and for the chance to be a part of their journeys.
Thanksgiving is the perfect time to pause and think about how your clients have touched your life and be thankful for them.
Have a beautiful, gratitude-filled Thanksgiving holiday!
With Warm Regards,
Shelly Berman-Rubera
SBR-Small Business Results
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Knowledge vs. Wisdom

Many people mistake knowledge for wisdom because they are intimately related, but this is not true, they are quite different in an important way. Knowledge is the accumulation of facts and information. Wisdom is the synthesis of knowledge and experiences into insights that deepen one’s understandings and actions. In other words, knowledge is a tool, and wisdom is the craft in which the tool is used.

If we understand this difference, we will also appreciate why it is vital to properly distinguish between the two. With the Internet, we are literally awash in a sea of information! But, having a tool and knowing how to use it are two entirely different things.

I have been enjoying a National Geographic show named Einstein and picked up on a quote from Albert Einstein, that stood out for me. “wisdom is not a product of schooling, but of the lifetime attempt to acquire it.”

Wisdom is a noun that refers to the ability to make sensible decisions and give good advice because of the experience and knowledge that you have. Someone may have all the knowledge about a subject but may not have the wisdom to utilize this knowledge properly to be able to act in a sensible manner!

During the past 40 years I have spent my professional life as a serial entrepreneur and speaker. This period represents four decades worth of experiences and lessons that are highly relevant to success in today’s business world. These experiences include running businesses, consulting and coaching others to successfully navigate a variety of challenges in the day to day business world. More than ever, I am convinced that what is needed right now is human connection.

As a small business coach, engaging in countless conversations with owners, coaches, consultants and professional services, I have become deeply attuned to the struggles they face on a daily, weekly, and monthly basis. Not only are these issues caused by small business owners trying to wear the hats of sales, marketing, finance, IT, and operations, but to a great extent by their exposure to continually changing market trends with increased information, greater reliance on technology, tougher competition in the marketplace and the escalating complexity of today’s business world and simply the bombardment of knowledge.

With these factors, firmly in mind I specialize in offering group coaching to connect people to people and to bring my wisdom to the group. The purpose of these group is to provide, connection, focus, support and accountability. Group coaching attendees benefit from the peer learning with others, commonly referred to as the collective wisdom of the group. Group coaching is a powerful way to leverage time and resources and connection to gain the knowledge and the wisdom so badly needed today!

I believe we need all of this: each other, knowledge and wisdom!


Shelly Berman-Rubera

Join A Group or Bring Us to Your Company

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SBR-Small Business Results Earns 2016 Constant Contact Solution Provider All Star Award

SBR-Small Business Results  a business and marketing coaching company has been named a 2016 Solution Provider All Star Award winner by Constant Contact, part of the Endurance International Group, Inc.’s family of brands and the trusted marketing advisor to hundreds of thousands of small organizations worldwide. The annual award recognizes the most successful 10 percent of Constant Contact’s customer and Solution Provider base, based on their significant achievements using email marketing to engage their customer base and drive results for their organization during the prior year.

President/Founder Shelly Berman-Rubera is a business and marketing coach. She and her team provide guidance and solutions to build businesses.  They specialize in coaches, consultants and professional service providers.

I am thrilled to receive this award as it reflects my long-term relationship with Constant Contact as well as my belief in low cost yet effective marketing to reach prospects and keep clients.

Constant Contact Solution Providers are businesses that provide services tailored to the needs of small businesses or nonprofits—everything from web developers, to online marketing consultants, to advertising agencies and more. They use Constant Contact’s online marketing tools to generate more business for both themselves and their clients. Criteria used to select this year’s All Stars included the following during 2016:

  • Level of engagement with email campaigns
  • Open, bounce, and click-through rates
  • Use of social sharing features
  • Use of mailing list sign-up tools
  • Use of reporting tools

“Email marketing continues to deliver the highest returns of any marketing channel. Our Solution Providers are a core extension of our business, helping those small businesses and nonprofits that need guidance and assistance with their marketing,” said Jamie Waldinger, Senior Director Corporate Development & Strategy, Constant Contact. “We’re thrilled to recognize SBR-Small Business Results for their commendable achievements in helping their small business customers become better marketers.”

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Thought  Leadership …. Class or Crass?


As a business coach and marketing strategist I am committed to seeking knowledge and staying on top of trends and contemporary information to keep my business up to date and to providing my clients what they need to grow.

Therefore, I always have a book, a podcast or a webinar I’m tuned into.

I am shocked and immediately turned off by the use of profanity and crass language presenters, webinar leader and authors are using in their words. Privately I use profanity, probably too much and I work on this all of the time, but never publicly.  I also find it disappointing thinking that we are tuning in to the webinar/podcast to be educated, when in fact the first 15 minutes is spent telling me what I am going to learn; the learning is minimal and the selling is intense. The idea of being a high level edu-preneur and making an impact is compelling to me.

In the last month, I have heard the word “sucks” used multiple times as in, “doesn’t that s..k?”, I hear the f.bomb  repeatedly  and find it used in the title of books. Last night I listened to a webinar in which a high profile speaker opened by saying that he has talked to a lot of idiots and wants to help us not talk to idiots. How is that humane or kind to refer to others as idiots?!

“ICK”, I don’t like it.

I also walked into a business expo to hear a keynote standing in front of 100 attendees and she was talking about the difficulties of growing a business as she spoke into the microphone and said, ” its f ‘n hard.” OMG!

I believe that having S*** and F***in your presentations, calling other people names or labeling is wrong and unappealing and lowers professionalism and is actually disrespectful to the listener.  

Swearing in presentations or as a part of a public persona might be attractive to some who admire your “passion” but there’s no doubt that many others will find it offensive.

disrupt you, jay samit

Out of a dozen podcasts, Ted talks and webinars, I found a thought leader who represents the quality of knowledge and presentations skills that I hold in the highest esteem.  Please let me introduce you to Jay Samit, I love his new book, Disrupt You, and his premise and his Ted talk!

I appreciate and respect that profanity in presentations is a deliberate choice, as long as you understand you are cultivating a personal brand.


I hope you hold yourself in the highest esteem as you propel in your lives and business.

If you’re interested in becoming a thought leader, we can help you create your positioning and program!
Call us to discuss how we can help!

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