Author: shelly

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Business Differentiation and Concept

Your Key to Competing in a Competitive Landscape

In a world of relentless competition, more than simply having a good product or service is required to ensure success. Competing in this competitive landscape requires more than just quality offerings; it demands a distinct identity and concept that captures the attention of your target audience. Many business owners and entrepreneurs struggle with piquing interest and initiating conversations. The key to overcoming this hurdle is effective differentiation.

Differentiating Statement: The Foundation of Your Unique Identity

Your differentiating statement is the cornerstone of building a successful business strategy. It is the concise and compelling message that communicates who your business serves, what they desire, and the outcomes they can expect from working with you. Crafting a powerful differentiating statement is essential in positioning your business effectively and attracting the right clientele. Take a piece of paper and create a list of their wants and your outcomes, and that will give you the beginnings of your effective statement.

Being Clear About Your Deliverables and Service Delivery

While a compelling differentiating statement lays the foundation for your unique identity, it’s essential to back it up with a clear understanding of your deliverables and service delivery. Your packaging and pricing strategies are integral components that can significantly impact your ability to close sales. I love it when I listen to a new prospect carefully and in hearing them can go directly to my packages and show them how I can help. It makes closing sales so much easier.

Understanding your client’s needs and wants is paramount. When you listen carefully to a new prospect and comprehend their unique situation, you should be able to seamlessly navigate your offerings, demonstrating how you can provide a solution tailored to their requirements. This not only makes the sales process smoother but also builds trust and credibility, as clients recognize that you genuinely understand their needs.

Psychographics: The Key to Targeted Marketing

One common pitfall in business is prospecting with a different audience. To successfully differentiate your business, it’s imperative to be crystal clear about your prospects’ needs and desires. A deep understanding of their psychographics can be the difference between marketing to the right people and wasting valuable resources on an uninterested or irrelevant audience.

Psychographics delve deeper than demographics, focusing on the attitudes, values, interests, and lifestyles of your target audience. By being genuinely curious and interested in the people you are talking to, you can gain insights into who is in front of you. This knowledge allows you to tailor your approach, messaging, and offerings to resonate with your ideal customers. I will always remember when a landscape company was selling me yard care when I lived in an apartment and had no yard. We need to be curious and interested in the people we are talking to in order to understand who is in front of us.

Effective Branding and Concept Beyond the Logo

Your brand is more than just a logo; it encompasses the entire experience that customers have with your business. Effective branding goes beyond aesthetics; it’s about consistency, building a solid brand identity, and evoking positive emotions in your audience. Your branding should reflect your differentiating statement and resonate with your target audience to create a lasting and powerful impression.

Consistency is vital when it comes to branding. It means that every interaction and touchpoint with your business should align with your brand identity. From how you answer the phone to the design of your website, every element should communicate the same message. This consistency builds trust and recognition among your customers, making your brand more memorable and trustworthy.

Building a solid brand identity is essential for differentiation. Your brand identity includes the visual elements, tone of voice, and messaging that define your business. These elements should align with your differentiating statement and help reinforce the unique qualities that set your business apart. By developing a solid brand identity, you create a cohesive and compelling image that resonates with your target audience.

Effective branding also aims to evoke positive emotions. Your brand should connect with customers emotionally, creating a sense of trust, loyalty, and affinity. This emotional connection not only differentiates your business from competitors but also leads to customer advocacy and word-of-mouth marketing.This is a process that can be acquired with effort. It is worth the time and energy to implement this approach and watch the prospects turn into clients! My program Concept to Customer is an approach to get you there!

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The Essence of Commitment And Accountability For Business Success

commitment and accountability for success in business

More than Just Numbers

In the world of business, success is often measured by numbers. Sales targets, revenue goals, and performance metrics are among the key performance indicators that drive companies forward. However, true success in the workplace goes beyond these figures. It’s about commitment, and it means different things to different people.

To me commitment is the most important word in the English language, yet the hardest word to act upon. It is multifactorial and includes a commitment to self, your service or product and revenue. It is based on the following components: 

Commitment To Self

Commitment to self is an essential life lesson that encompasses the holistic well-being of an individual. It involves recognizing the profound importance of self-care through various dimensions, such as physical, emotional, and mental aspects. Taking care of oneself begins with understanding the significance of a balanced lifestyle, including regular exercise and proper nutrition, which are the foundational blocks for a healthy body, cultivating a positive attitude and nurturing one’s mental health.

Commitment Beyond Numbers

Meeting Revenue Goals: Revenue is undoubtedly a crucial aspect of business success. Striving to meet and exceed revenue targets demonstrates commitment.  I believe in 30-day commitments to revenue, How much do we want to make every 30 days and reaching that number will translate into a great year whereby looking at the year is a much larger reach. It’s a concrete way of contributing to the financial case flow.  However, commitment is not solely defined by these figures. It’s equally about the passion and dedication behind the pursuit of these goals. Commitment is the relentless drive to see your business grow

Living with Purpose: Commitment can also be seen as a deep alignment with the purpose of the business. It’s the belief in the companies, passion, vision, and purpose. When employees feel a profound sense of purpose in their work, they are more likely to be committed. Commitment in this context is about wholeheartedly embracing the company’s core beliefs and making decisions that align with them.

Consistent Sales and Performance: Consistency in sales and performance is undoubtedly a strong indicator of commitment. Meeting targets day in and day out showcases reliability and dedication. However, it’s essential to remember that consistency alone doesn’t capture the full essence of commitment. It’s not just about hitting numbers but doing so with a sense of responsibility, accountability, and a commitment to self-improvement. 

Accountability Is the Bookend To Commitment

Accountability in business is the bookend to commitment, forming an inseparable pair in the journey towards growth and success. While commitment sets the intention and drives the initial steps towards a goal, accountability solidifies the path to achievement. It involves taking ownership of one’s actions, promises, and responsibilities, ensuring that the level of commitment made is upheld. Again, it is imperative to stop every 30 days and examine what is working and capitalize on it and look at what is not working and stop doing it. Together, commitment and accountability create a powerful synergy that fosters results.

What does commitment mean to you?

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Strategy and Tactics for Life Coaching Business Success

Strategy and Tactics for Life Coaching Business Success story

What Is The Enemy of Progress?

 Chaos……the solution is strategy and tactics.

For years, Rachel operated her life coaching practice without a clear strategy. She had no long-term vision for her business, and her day-to-day operations were disorganized. Her marketing efforts were inconsistent, and she struggled to differentiate herself in a competitive market. As time passed, these challenges became increasingly problematic, hindering her growth.

The Turning Point

In 2020, Rachel realized that her coaching business had reached a plateau, and her financial struggles were mounting. She knew she needed to change her approach and decided to seek professional guidance to overcome her challenges.

The Implementation of Strategy and Tactics

Rachel and I worked together to help her develop a comprehensive strategy and implement effective tactics to grow her coaching practice. We identified key areas for improvement and incorporated my Concept to Customer program. 

Defining a Narrow Deep Target Audience: Rachel narrowed her coaching focus to a specific niche where her expertise and passion aligned, making her more appealing to potential clients.

Targeted Marketing: A strategic marketing plan and framework was created to reach and engage her target audience effectively. This included a unique LinkedIn profile, a Google business profile, a revised website, email marketing and a LinkedIn marketing strategy. 

Effective Sales Process: Rachel learned how to structure her coaching packages and pricing to attract and convert potential clients.

Client Retention: She implemented strategies to provide ongoing value to her clients, leading to increased satisfaction and referrals.

Time and Emotional Management: Rachel improved her time management and emotional intelligence skills, allowing her to balance coaching sessions, marketing efforts, and business development and emotional highs and lows effectively.


The implementation of a well-defined strategy and tactical execution led to significant results for Rachel’s life coaching practice:

Revenue Growth: Within a year, Rachel’s coaching practice experienced a notable increase in revenue as her strategies began to yield results.

Steady Client Base: Rachel attracted and retained a more consistent and loyal client base, thanks to her targeted marketing and improved coaching services.

Enhanced Reputation: Rachel’s expertise in her niche and her improved visibility in the coaching community enhanced her professional reputation as a subject matter expert.

Financial Stability: Rachel’s income became more predictable and stable, alleviating the financial stress she had experienced previously.

Rachel’s journey from a struggling life coach to a successful entrepreneur highlights the transformative power of strategy and tactics. By acknowledging her need for structure and guidance, Rachel not only overcame stagnation but also positioned herself for sustained business growth. This case study serves as a motivating example of how the right strategy and tactical execution can empower life coaches to break free from the barriers holding them back and thrive in a competitive coaching industry.

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The Importance of Focus for Small Business Owners

It’s 4 o’clock, What Happened to My Day?

So many clients have tried multiple applications to create a system or platform to organize tasks and manage productivity. If you are someone who has accomplished this, congratulations, and if you find something that works for you, let us know what it is.

You might be surprised how many of us are still paper-and-pen people. From Gen Y to the retired, the impact of the written word must be addressed. This is not generational; this is the connection of intellect (IQ) to emotion (EQ) and the heart. The connection between the brain creating expression and accountability is found in the “pen-to-hand expression.” When you write on paper, you connect the brain to feeling, the brain to integration, and the brain to implementation. If you are interested in conquering information overload technical complexities and want to capture the moment, the creativity, and a system for accountability put your “pen to hand. “You can always enter it later.”

Finding the ability to focus is essential for small business owners. When we are focused, we can be more productive, make better decisions, and achieve results faster. But with so many distractions and demands on your time, it can take time to stay focused.

Here are a few tips for improving your focus as a small business owner:

  • Set your top 3-5 high-level priorities for the day. What are the most important things you need to accomplish? Once you know your priorities, you can focus your time and energy on only those things. When those 3- 5 priorities are completed, you may line up your next 3-5, but now more, or you will be right back to overwhelm.
  • Eliminate distractions. This means turning off your phone, closing unnecessary tabs on your computer, and finding a quiet place to work. If you’re easily distracted, try using a timer to work in short bursts or a focus app to block distracting websites and apps. You will be amazed at how much you will accomplish!
  • Take breaks. Taking breaks throughout the day is important, even for just a few minutes. Get up and move around, or step outside for some fresh air. Taking breaks will help you stay refreshed and focused when you return to work. Breathe and Move often.
  • Delegate tasks. If you can delegate tasks, do it! This will free up your time so that you can focus on the most important things. Ask yourself two things: Is this task the best use of my time and energy? Who else can I get to do this?

I encourage you to get a brand-new notebook and a pen you like and commit to utilizing the above strategies to gain focus!

I am here to help you be committed, focused, and strategic in all you do.

Shelly Berman-Rubera

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Summer Endings and Recommended Reading For Fall Beginnings

Staff matters book for small business success - fall reading

It was a weird and challenging summer for me. Do you relate? It was either too wet or too hot to truly enjoy the outside. My business fluctuated between slow and very busy and a lot of noise: between lawnmowers, leaf blowers, and my work on my house, I often had to surrender to the one thing that has always been my greatest escape and resource: reading. 

Tomorrow, Tomorrow, and Tomorrow by Gabriel Zevin – Bill Gates usually picks ten summer reads, and this summer, he picked 2. This book is one of them. It is unique in the story, and it is an excellent read.

Hello Beautiful by Ann NapolitanoThis story is about family and sisters and storytelling. Still, it’s also an examination of identity, the consequences of doing love badly, and how love can be redeemed. 

The Housemaid by Frieda McFaddenNow, if you want to sit down and escape, the following two books will do this for you. They are about 5th-grade writing; they read quickly and hold attention. One Sunday, I put myself in the Chase lounge at 10 in the morning and read until 4. 

The Housemaid’s SecretThis is a sequel. 


Staff Matters by Bonnie Low Kramen This book is written as the solution to our global workplaces’ most significant problems. Bonnie has done this with heart, rare authenticity, and rock-solid data. I highly recommend this book. Bonnie and I have been working together for three years, and it is a gift in my life to support her and her mission.

Play Bigger by Al Ramadan, Dave Peterson, and Chris LochheadPlay Bigger shows why it’s so important to build category kings and what it takes to succeed in this new discipline of category design. This is a must-read book for all brand marketers, VCs, and board of directors who want to take market creation into their own hands.”

Write a Must Read by J Harper This is a very well-written book, and while it is a book about how to write a book, it is valuable to understand how to differentiate yourself. I enjoyed it.


Built to Move by Kelly and Juliet StarrettKelly and Juliet have long been at the forefront of translating complex health and fitness concepts into practical, accessible tools to help us move better. They are masters in this domain and Built to Move distills their vast knowledge into widely applicable daily habits and tools to help you move better and live better.”

Superhuman by Dave Asprey This book offers a revolutionary approach to anti-aging that will help you up your game at any age.

The Survival Paradox by Dr. ElizaA true pioneer and leading voice in integrative medicine, Dr. Eliaz presents a profound yet practical healing model through fascinating research and inspirational patient stories. The Survival Paradox is a much-needed paradigm shift that offers life-changing inspiration and guidance for deep, transformative healing on all levels. 

I hope this short list of my extensive reading benefits you. If you read anything you love, I would like to hear about it. Here’s to growing and learning and finding peace.


Shelly Berman-Rubera

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Unleash the Power of Precise Communication 

one woman talking too much to another woman -the power of precise communication

Say goodbye to missed sales and hello to impactful conversations.

In the 1960’s there was a song, named, “You Talk Too Much.” Whether you remember it or not, give it a listen and hopefully a laugh.  My goodness how often do we feel like saying that to someone.

In a world saturated with information, the power of precise communication cannot be overstated. Are you tired of talking without results? Do your sales pitches fall flat?  Are you bored to death, listening to people who talk too much! As a seasoned communication and business strategist, I’m here to reveal how over-communication is sabotaging your success and how you can transform your approach.

Over-Communication: The Silent Sales Killer

It’s time to address the elephant in the room: over-communication. Many entrepreneurs and business owners fall into the trap of verbosity, drowning their prospects in a sea of words. The result? Missed opportunities, unrealized sales, and unfruitful networking efforts. In a world where attention spans are shrinking, capturing, and holding your audience’s attention is essential. Are you ready to break free from the cycle of over-communication?

The Solution: Clarity and Precision

As a business and communication strategist, my mission is to guide entrepreneurs and business owners toward clarity in their communication. From the initial pitch to the closing handshake, every word matters. By focusing on five crucial elements, you can transform your communication strategy and start achieving meaningful results.

The Five Essential Elements of Effective Communication Across All Sales and Marketing 

Who is it for: Define your target audience with precision. Understand their pain points, needs, and aspirations.

What are their challenges: Address the obstacles your audience faces. Show them that you understand their struggles on a deep level.

What are your solutions: Articulate your offerings succinctly. Showcase how your products or services directly address your audience’s challenges.

Why work with you: Communicate your unique value proposition. Highlight what sets you apart from the competition.

How do you work: Describe your process clearly. Make it easy for potential clients to envision the journey of working with you.

Can you say this in a clear and concise way? Practice, practice and practice it. Do not start talking about your how until you have their interest.

Put it into Practice: Transform Your Communication

From your website to your marketing materials, infuse these elements into every facet of your communication. By practicing brevity and focusing on these essentials, you can break through the noise, capture attention, and drive results.

Case Study: From Verbose to Valuable

Meet Susan, a tech startup founder who struggled to secure initial meetings with potential investors. Her verbose pitch left them bewildered, and opportunities slipped through her fingers. Through guided sessions, Susan refined her pitch using the 5 essential elements. The outcome? Engaged investors, productive conversations, and ultimately, funding for her startup.

What’s Next?

Ready to cut through the clutter and communicate with impact? Remember, it’s not about saying more; it’s about saying what matters. 

Have a communication challenge you’d like to discuss?  Reach out to me at to set up a consultation.

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Accelerating Business Growth through Strategic Execution

Learn how strategy, focus and accountability work.

I hope you are finding the balance of enjoying the summer and being successful at work. I know things can slow down, but that leaves us with such an opportunity to plan and grow.

It took me a long time to identify who I really am, what I love to do and what I am skilled at. While I do use the techniques of coaching and consulting, at heart I am a Business Strategist! I love strategy which incorporates executive and elective and consequential thinking, creativity, wisdom, research, and planning.

Strategy is an action that one takes to attain one or more of the organization’s goals. Strategy can also be defined as a general direction set for the company and its various components to achieve a desired state in the future. Strategy results from the detailed strategic planning process.

I want to share with you the intricate relationship between strategy and execution in driving business growth. While a well-crafted strategy lays the foundation for success, it is the effective execution of tactics that propels organizations forward. 

Strategy: The accelerate your business growth program for developing a robust strategy is essential for any organization. It provides a roadmap, guiding the decision-making process and outlining the direction to achieve long-term goals. A well-crafted strategy takes into account market dynamics, customer needs, and competitive landscapes. By aligning the entire organization around a common vision, strategy ensures clarity of purpose and unity of effort.

The Crucial Role of Execution: While strategy sets the stage, execution is where the magic happens. Successful execution demands meticulous planning, resource allocation, and implementation of tactics. It involves turning strategies into action, tracking progress, and making real-time adjustments. Effective execution requires clear communication, competent leadership, and a culture that values accountability and agility. Without proper execution, even the most brilliant strategies may remain on paper, hindering business growth.

Elective Thinking- Making Smart Choices: Elective thinking is the ability to choose the right opportunities and prioritize tasks based on their potential impact. It involves evaluating various options and making informed decisions that align with the overall strategy. Elective thinking requires a deep understanding of the business landscape, market trends, and customer preferences. By focusing efforts on high-value activities and avoiding distractions, organizations can optimize resource allocation and accelerate growth.

Consequential Thinking: Navigating risks and rewards consequential thinking involves considering the potential consequences of actions before making decisions. It requires analyzing risks, rewards, and potential outcomes. By anticipating the impact of decisions, organizations can mitigate risks and capitalize on opportunities. Consequential thinking promotes a proactive approach to problem-solving, leading to better decision-making, and reducing the chances of costly mistakes. Embracing a culture of consequential thinking empowers teams to take calculated risks and adapt to changing circumstances swiftly.

The symbiotic relationship of strategy and execution, elective thinking, and consequential thinking—these elements are interconnected and mutually reinforcing. A sound strategy provides direction and purpose, while execution brings the strategy to life. Elective thinking ensures the right choices are made, and consequential thinking navigates the path towards growth. When these components work together harmoniously, organizations can create a powerful growth engine that outperforms competitors and thrives in dynamic markets.

Case Study: Accelerating Leadership Growth through Tactical Execution

In this case study, we explore the journey of a skilled chiropractor who recognized the importance of tactical execution to enhance his leadership abilities. This Dr. sought to optimize his practice, improve patient outcomes, and foster a positive work environment for his team. By implementing specific tactics and leveraging his elective and consequential thinking, he successfully transformed his leadership style and accelerated business growth.

Situation Summary:

The chiropractor has established a thriving chiropractic practice in a competitive market. However, he faced challenges in effectively leading his team and maximizing their potential. He realized that in order to achieve sustainable growth and provide exceptional patient care, he needed to focus on developing his leadership skills and executing tactical strategies.

Tactic 1: Creating a Clear Vision and Communicating Effectively

He recognized the importance of setting a clear vision for his practice and effectively communicating it to his team. He engaged in elective thinking, analyzing market trends, and understanding patient needs to identify the direction for his practice. By formulating a vision that aligned with his long-term goals, he empowered his team to understand the purpose behind their work. He communicated this vision through regular team meetings, individual conversations, and engaging visual aids, fostering a sense of shared purpose and enthusiasm among his staff.

Tactic 2: Empowering Team Members and Encouraging Collaboration

Realizing that a leader is only as effective as their team, he implemented tactics to empower his employees and foster a collaborative work environment. He encouraged elective thinking among his team members, allowing them to contribute their ideas and suggestions for process improvements. By valuing their input and recognizing their expertise, he created a sense of ownership and motivation within the team.

He also promoted consequential thinking by providing constructive feedback and acknowledging exceptional performance. He established regular performance evaluations and implemented training programs to further develop the skills of his team members. This approach not only enhanced their individual growth but also contributed to the overall success of the practice.

Tactic 3: Continuous Learning and Adapting to Changing Market Dynamics

Understanding the significance of staying ahead in a rapidly evolving field, he prioritized his own professional development. He engaged in elective thinking by attending industry conferences, participating in leadership workshops, and networking with other successful chiropractors. By expanding his knowledge base and gaining insights from industry experts, he was able to anticipate market trends and make informed decisions.

He employed consequential thinking by analyzing the potential impact of changes in the healthcare landscape and adjusting his strategies accordingly. He embraced innovative technologies, updated treatment protocols, and implemented patient-centric approaches, ensuring that his practice remained competitive and relevant.


By executing these tactics, he witnessed significant improvements in his leadership capabilities and accelerated business growth. His practice experienced an increase in patient satisfaction and loyalty, resulting in a growing patient base and positive word-of-mouth referrals. The collaborative work environment led to enhanced teamwork and productivity among his staff, ultimately improving operational efficiency and revenue.

Moreover, his commitment to continuous learning and adaptive thinking allowed him to position his practice as a leader in the industry. He became a respected thought leader and sought-after speaker at industry events, further expanding his professional network and opening new avenues for growth.

Schedule your complimentary call to discover how the power of strategy, focus and accountability can accelerate your growth.

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Harness the Spirit of Independence Day for Entrepreneurial Success

Now is the time to Accelerate Your Business Growth

I hope you have plans to rest and have some peace and fun today!

As we approach Independence Day, when we celebrate the birth of a nation, it’s important to reflect on the commonalities between this significant event and the journey of being an entrepreneur or small business owner. While the contexts may differ, there are valuable lessons and inspirations we can draw from the spirit of independence. This newsletter explores the parallels between Independence Day and entrepreneurship, reminding us of the qualities that define our pursuits.

Embracing Independence and Autonomy

Just as a nation seeks independence from external forces, entrepreneurs and small business owners embark on their ventures to create something unique, independent, and autonomous. The drive to be one’s own boss, make independent decisions, and create a distinct identity are powerful motivations that fuel the entrepreneurial spirit.

The Courage to Challenge the Status Quo

Independence Day commemorates the courage and determination of individuals who challenged the status quo and fought for change. Similarly, as entrepreneurs, we question existing norms and conventional wisdom, seeking innovative solutions and disruptive ideas. We embrace risks and embrace the unknown, driven by a desire to make a difference.

Vision, Persistence, and Resilience

Founding a nation or building a successful business both require vision, persistence, and resilience. Our founding fathers demonstrated remarkable vision in envisioning a nation that championed freedom and democracy. Entrepreneurs and small business owners share this ability to visualize their desired future and pursue it relentlessly, even in the face of adversity. It is through unwavering determination and resilience that we can overcome obstacles and pave the way for success.

Collaboration and Community Building

Independence Day celebrations often bring people together, fostering a sense of community and shared identity. Entrepreneurs and small business owners recognize the importance of collaboration and community building. We establish networks, forge partnerships, and create spaces where like-minded individuals can connect, learn, and grow together. By nurturing supportive communities, we strengthen our collective impact and inspire others to pursue their entrepreneurial aspirations.

Freedom to Innovate and Experiment

Independence provides the freedom to experiment and innovate. Similarly, entrepreneurship encourages the pursuit of novel ideas and approaches. As entrepreneurs and small business owners, we have the opportunity to challenge conventional thinking, embrace creativity, and push the boundaries of what is possible. This freedom enables us to explore new markets, develop groundbreaking products, and find unique ways to meet the needs of our customers.

Celebrating Success and Learning from Failure

Independence Day celebrations are filled with joy and a sense of achievement. Similarly, entrepreneurs and small business owners celebrate their milestones and successes along the journey. However, both endeavors also entail learning from failure. Just as a nation learns from its past mistakes, entrepreneurs understand that failure is an inevitable part of the journey. It is through these failures that we learn, adapt, and grow stronger.

As we gather with family and friends to celebrate Independence Day, let us also celebrate the entrepreneurial spirit that drives us forward. Reflect on the commonalities between this historic event and your own journey as an entrepreneur or small business owner. Embrace the qualities that define both endeavors and let them inspire you to continue pursuing your dreams and positively impacting the world.

I am here to support you with your independence and business growth.

Happy Independence Day!


Shelly Berman- Rubera

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Harnessing the Power of Reviews and Testimonials

The Importance of Google Business Profile for Your Brand

In today’s digital age, online reviews and testimonials play a crucial role in shaping the reputation and success of businesses. Consumers heavily rely on the experiences shared by others to make informed decisions. With the rise of platforms like Google Business Profile (formerly called Google My Business), businesses now have a powerful tool at their disposal to showcase their brand and leverage the value of reviews and testimonials. In this article, I will explore the significance of reviews and testimonials and the benefits of utilizing Google My Business for your brand.

Establishing Trust and Credibility Reviews

Reviews and testimonials serve as social proof and significantly impact consumers’ trust in a brand. Positive reviews and testimonials act as endorsements from satisfied customers, instilling confidence in potential buyers. When prospects see real people sharing their positive experiences, it builds trust and credibility, making them more likely to choose your business over competitors. Google Business Profile allows customers to leave reviews directly on your profile, giving you a platform to showcase the positive feedback you receive.

Influencing Buying Decisions

Studies have shown that most consumers read reviews before making a purchase decision. Positive reviews and testimonials can sway potential customers to choose your brand, acting as influential factors in their buying journey. By actively managing and encouraging reviews on Google Business Profile, you can influence the decision-making process in your favor, capturing the attention of prospects and increasing your chances of converting them into loyal customers.

Improved Local Search Visibility

Google Business Profile (GBP) is an essential tool for local search engine optimization (SEO). Creating and optimizing your GBP listing increases your chances of appearing in local search results when users are looking for products or services in your area. Positive reviews and high ratings on your GBP profile can also boost your visibility as Google as reviews are a powerful ranking factor in Google’s search algorithm. The more positive reviews you accumulate, the higher your chances of ranking higher in local search results, leading to increased exposure and potential customer engagement.

Customer Feedback and Insights

Reviews and testimonials are valuable for potential customers and provide invaluable feedback and insights for your business. Customer feedback helps you understand what you are doing right and identify areas for improvement. It allows you to promptly address any concerns or issues, demonstrating your commitment to customer satisfaction. By actively engaging with reviews on Google Business Profile and responding to both positive and negative feedback, you show transparency and a genuine interest in your customers’ experiences.

Building a Positive Online Reputation

Your online reputation can make or break your business. Google Business Profile provides a platform to build a positive online reputation by showcasing your brand’s strengths and your customers’ positive experiences. By consistently collecting and promoting positive reviews, you can establish a favorable online image that attracts new customers and reinforces trust with existing ones. Managing your GBP profile and responding to reviews demonstrates your commitment to customer service and highlights your brand’s responsiveness.

In addition to the numerous benefits of reviews and testimonials, businesses often face challenges when it comes to asking for and obtaining feedback from their clients. Let’s explore some of these challenges:

Reluctance to Leave Reviews: Some customers may hesitate to leave reviews or testimonials, even if they had a positive experience. They might feel unsure about how to write a review or not prioritize it. Overcoming this challenge requires businesses to proactively encourage and educate their customers on the importance of reviews and the process of leaving feedback.

Negative Feedback: While positive reviews are highly desirable, businesses must also be prepared for negative feedback. Negative reviews can be disheartening and may impact the brand’s reputation. However, it’s crucial to approach negative feedback as an opportunity for improvement. Responding promptly and professionally to negative reviews can demonstrate your commitment to customer satisfaction and showcase your willingness to address concerns.

 Inconsistent Review Volume: Maintaining a consistent flow of reviews can be challenging. There may be periods where the number of reviews received decreases, making it difficult to showcase a robust and up-to-date online reputation. Businesses must implement strategies to encourage customers to leave reviews consistently, such as email campaigns, social media reminders, or incentives for leaving feedback.

Best Utilizing Client Testimonials

These testimonials are real-life experiences shared by satisfied clients, providing social proof of the quality and reliability of products or services. Client testimonials can be employed across various marketing channels, including websites, social media platforms, and promotional materials, offering a powerful endorsement of a brand’s offerings. They provide reassurance and validation to potential customers, making it easier for them to make informed decisions and confidently choose the business. Whether through written testimonials, video testimonials, or online reviews, leveraging client testimonials is a persuasive strategy that can significantly influence consumer perceptions and drive business growth.

Make It Easy for Them; Remember, They Are Busy.

Ask their permission to use it across all platforms.

Send them the link to your LinkedIn and Google accounts so they can post.

Give them the framework you want them to write about. Here is an example:

What were the main challenges you were facing when you reached out?

How did our product/service address or solve those challenges?

What positive outcomes or results have you experienced since using our product/service?

Would you recommend our product/service to others? If so, why?

These questions are designed to encourage clients to provide specific details and personal insights about their experience, allowing for a compelling and authentic testimonial that highlights the product’s or service’s strengths.

I feel so strongly about the value of receiving and utilizing testimonials to drive business. I have segmented the reviews on my site based on the service they used. You can see this here!

Make this your high-level marketing activity this month, and let me know your results!

Please join me, Shelly Berman-Rubera, President of Small Business Results, and AJ Gardiner, Business Development Manager at Loyalty Loop, for this COMPLIMENTARY WEBINAR,


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Accelerate Your Business Growth This Summer with Small Business Results

In the small business world, the concept of summer breaks and vacations may seem like a distant memory from our childhood. Unlike traditional school breaks, entrepreneurs understand that the business world doesn’t stop just because the sun is shining and beaches beckon. Instead, summer becomes an opportune time to shift gears, capitalize on the season’s unique advantages, and strategically prepare for the last quarter of the year.

While summer may hold nostalgic memories of carefree childhood breaks, the small business world operates with a different rhythm. Rather than stepping back, small business owners and entrepreneurs can embrace the advantages this season brings and use it as a catalyst for growth. By maintaining momentum, reflecting and refining, investing in professional development, nurturing client relationships, and strategically planning for the last quarter, entrepreneurs can seize the opportunity to make this summer a transformative period that sets the stage for future success.


Embracing Continuous Momentum:

As entrepreneurs, we know that pursuing success demands continuous effort and momentum. While others may take a step back during the summer, small business owners can gain a competitive edge by maintaining focus and dedication. By leveraging this uninterrupted period, entrepreneurs can make significant progress toward their business goals while competitors may be caught in the season’s lull.

Reflecting and Refining:

Summer provides a natural juncture to reflect on the progress made thus far and evaluate areas requiring refinement. It is a time to review your business strategies, analyze performance metrics, and identify opportunities for improvement. By taking the time to assess your strengths, weaknesses, and market trends, you can make informed decisions on how to adapt and refine your approach moving forward.

Investing in Professional Development:

With potentially fewer distractions and a slightly slower pace, summer offers a prime opportunity for entrepreneurs to invest in their professional development. Consider attending industry conferences, workshops, or training sessions that can expand your knowledge, enhance your skills, and provide fresh perspectives on business growth. By dedicating time to learning and self-improvement, you position yourself to make more informed decisions and stay ahead of the curve.

Nurturing Client Relationships:

Summer is a season when many individuals and businesses are more relaxed and open to networking and collaboration. It’s an ideal time to strengthen existing client relationships and foster new connections. Consider organizing casual networking events, client appreciation activities, or even team-building outings that allow you to engage with clients and partners in a more relaxed and enjoyable setting. Building and nurturing these relationships during the summer months can yield profitable opportunities in the final quarter and beyond.

Planning for the Last Quarter:

While summer may evoke thoughts of sun-soaked vacations, it’s also an opportune time to plan for the last quarter of the year strategically. By assessing the market landscape, reviewing past performance, and setting clear objectives, you can position your business for a solid finish for the year. Use this time to refine your marketing campaigns, develop new products or services, and align your team around shared goals. A well-thought-out plan will enable you to hit the ground running when the busy season picks up again.

If you’re looking to maximize your business potential this summer, I am offering two exceptional avenues to propel your growth:

This not-to-be-missed opportunity, Complimentary Accelerate Your Business Growth session on June 13th, from 10-11 am.

This interactive Q&A session, led by renowned business strategist Shelly Berman-Rubera will provide a chance to directly engage with a small business expert and gain valuable insights tailored to your specific business challenges. Whether you have burning questions about scaling your operations, optimizing your marketing strategy, or improving sales, this session is designed to address your pressing concerns and provide practical solutions.

In the May Q&A, one attendee got an answer to pricing and packing, tweaked his website, and closed two new clients!

STARTING on June 29th, The Accelerate Your Business Strategy, Focus, Accountability Group 

I understand that the journey of small business ownership and entrepreneurship can be both exciting and challenging. I have developed the Accelerate Your Business Growth Strategy Focus Accountability Group to support them in their quest for success. This group provides a powerful platform for collaboration, gaining contemporary skills, and accountability, all essential elements for accelerating business growth.

By joining the Strategy Focus Accountability Group, you gain access to a community of like-minded entrepreneurs who are determined to make significant strides in their businesses. Through bi-monthly meetings, facilitated discussions, and expert guidance from Shelly, you can tap into valuable insights, innovative strategies, and actionable steps to overcome obstacles and drive your business forward.

Summer is the perfect time to seize the opportunity for growth. Don’t let the season’s lull hold you back. Invest in yourself, nurture client relationships, refine your strategies, and plan for the last quarter. Act today and join us for these transformative events that will set the stage for your future success. Spaces are limited, so secure your spot now and get ready to Accelerate Your Business Growth This Summer.