Author: shelly

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SBR-Small Business Results Earns 2016 Constant Contact Solution Provider All Star Award

SBR-Small Business Results  a business and marketing coaching company has been named a 2016 Solution Provider All Star Award winner by Constant Contact, part of the Endurance International Group, Inc.’s family of brands and the trusted marketing advisor to hundreds of thousands of small organizations worldwide. The annual award recognizes the most successful 10 percent of Constant Contact’s customer and Solution Provider base, based on their significant achievements using email marketing to engage their customer base and drive results for their organization during the prior year.

President/Founder Shelly Berman-Rubera is a business and marketing coach. She and her team provide guidance and solutions to build businesses.  They specialize in coaches, consultants and professional service providers.

I am thrilled to receive this award as it reflects my long-term relationship with Constant Contact as well as my belief in low cost yet effective marketing to reach prospects and keep clients.

Constant Contact Solution Providers are businesses that provide services tailored to the needs of small businesses or nonprofits—everything from web developers, to online marketing consultants, to advertising agencies and more. They use Constant Contact’s online marketing tools to generate more business for both themselves and their clients. Criteria used to select this year’s All Stars included the following during 2016:

  • Level of engagement with email campaigns
  • Open, bounce, and click-through rates
  • Use of social sharing features
  • Use of mailing list sign-up tools
  • Use of reporting tools

“Email marketing continues to deliver the highest returns of any marketing channel. Our Solution Providers are a core extension of our business, helping those small businesses and nonprofits that need guidance and assistance with their marketing,” said Jamie Waldinger, Senior Director Corporate Development & Strategy, Constant Contact. “We’re thrilled to recognize SBR-Small Business Results for their commendable achievements in helping their small business customers become better marketers.”

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Thought  Leadership …. Class or Crass?


As a business coach and marketing strategist I am committed to seeking knowledge and staying on top of trends and contemporary information to keep my business up to date and to providing my clients what they need to grow.

Therefore, I always have a book, a podcast or a webinar I’m tuned into.

I am shocked and immediately turned off by the use of profanity and crass language presenters, webinar leader and authors are using in their words. Privately I use profanity, probably too much and I work on this all of the time, but never publicly.  I also find it disappointing thinking that we are tuning in to the webinar/podcast to be educated, when in fact the first 15 minutes is spent telling me what I am going to learn; the learning is minimal and the selling is intense. The idea of being a high level edu-preneur and making an impact is compelling to me.

In the last month, I have heard the word “sucks” used multiple times as in, “doesn’t that s..k?”, I hear the f.bomb  repeatedly  and find it used in the title of books. Last night I listened to a webinar in which a high profile speaker opened by saying that he has talked to a lot of idiots and wants to help us not talk to idiots. How is that humane or kind to refer to others as idiots?!

“ICK”, I don’t like it.

I also walked into a business expo to hear a keynote standing in front of 100 attendees and she was talking about the difficulties of growing a business as she spoke into the microphone and said, ” its f ‘n hard.” OMG!

I believe that having S*** and F***in your presentations, calling other people names or labeling is wrong and unappealing and lowers professionalism and is actually disrespectful to the listener.  

Swearing in presentations or as a part of a public persona might be attractive to some who admire your “passion” but there’s no doubt that many others will find it offensive.

disrupt you, jay samit

Out of a dozen podcasts, Ted talks and webinars, I found a thought leader who represents the quality of knowledge and presentations skills that I hold in the highest esteem.  Please let me introduce you to Jay Samit, I love his new book, Disrupt You, and his premise and his Ted talk!

I appreciate and respect that profanity in presentations is a deliberate choice, as long as you understand you are cultivating a personal brand.

I hope you hold yourself in the highest esteem as you propel in your lives and business.

If you’re interested in becoming a thought leader, we can help you create your positioning and program!
Call us to discuss how we can help!

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The Low Hanging Fruit….Your Database and Marketing

We are looking so hard for prospects and business every day.

Guess what??

Your existing database is the best place to look!use your database for email marketing

But way too often our database is not in order or updated or organized by segment and therefore we can’t use it.

What does your database look like? If you are looking for the most cost effective and best marketing advice, spend the time or hire someone to get it ready for emailing.

You will then be ready to devise a plan to maximize your email marketing strategy by nurturing your database. Rather than just sending information to a list of contacts who have varying degrees of interest in your products or services, you can look at email marketing as a form of relationship management. The goal of your campaigns is to develop relationships with the people in your database and, over an unspecified period of time, connect and nurture them to a point of sale.

So, here are some tips and tricks for effectively uncovering business opportunities by nurturing your email database

1. Never underestimate the number of potential sales you could make from just nurturing a database of existing contacts. The simple fact is that the stronger your relationship with the people in your database, the more valuable they become to your business.

2. Keep the content varied by using:

  • Customers testimonials, case studies and success stories
  • Videos and podcasts that highlight your products and services
  • Social media connection  (Twitter, Facebook, YouTube, Google+, etc)
  • Product offers
  • News and updates about your company and brand

If you are not staying in front of your clients, then you’re almost invisible. They are as busy as you!

Your email marketing database isn’t just a list, it’s a group of people who are very valuable to your business. The best way to tap into their value is to treat them well, get to know them, and be willing to lead them all the way down the path to a sale.

If you’re interested in getting your database in order or learning more tips and tricks for running successful email marketing campaigns, call us to discuss how we can help!

Commit to your Business Success Today.

schedule a business consultation

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Truth About Succeeding In Coaching Today

I have spent my entire professional life as a successive entrepreneur and speaker; running businesses, consulting, and coaching others to successfully navigate a variety of challenges from day-to-day, growing business demands.  This equates to over 30 years of highly relevant experiences and lessons on how to succeed in today’s business world.  More than ever, I am convinced that what is needed right now is a strategic and smart approach.

the truth about succeeding in coaching today

As a result, I developed an experience-based strategic framework for coaches and small business owners.  “The Truth About Succeeding in Coaching Today” is a “6 Step Framework” that cuts to the heart of the matter by helping business owners overcome three main issues they face; a sense of isolation, feeling overwhelmed, and lack of a revenue generating model.  By providing strategies to deal with these issues, you are freed to focus on and address your immediate growth demands to help you and your company move forward.

The ‘6 Steps to Small Business Results Framework’ helps attendees to commit to themselves and their business success, focus on daily results, differentiate themselves and market their business, create effective business relationships, manage the emotional side of business, and create a system of accountability to achieve greater success.

As a small business consultant engaging in countless conversations with owners and coaches, I am deeply attuned to the struggles that you face on a daily, weekly, and monthly basis. Not only are these issues caused by trying to wear the hats of sales, marketing, finance, IT, and operations, but to a greater extent by your exposure to continually changing market trends with increased information, greater reliance on technology, tougher marketplace competition, and the current escalating business climate complexities.

Two major factual realities I have witnessed are…

  • How we need information condensed in ways easily digestible and relevant to today’s challenges that won’t interfere with us getting done what needs to be done on a daily basis.
  • We need human engagement and when we bring a group of like-minded professionals together we learn, grow, and get inspired!


Please join the ICFNE interactive experience.

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Looking forward to helping you bring your business visions to reality!

Shelly Berman-Rubera


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Three High-Level Business Development Activities

Desire is extremely important in life, for it allows us, compels us to work towards something better for ourselves and others. If we truly define our desires, we are going to work towards that. If we are satisfied with the status quo, then we will remain quite passive.

Planning is one of the most important project management and time management techniques. Planning is preparing a sequence of action steps to achieve some specific goal. If you do it effectively, you can reduce much the necessary time and effort of achieving the desired outcome.


Too often I see,time, energy and money spent on erroneous things, when any of the below suggestions would definitely help.

  • Seek out a mastermind or group coaching. (You will learn so much about yourself, and running a business and build key relationship)
  • Get a coach. A good coach will keep you focused and accountable and push you to reach higher level.
  • Hire or outsource tasks that keep you from doing what you do best.

Commit to your Business Success Today.

schedule a business consultation

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12 Tips: Strategies for Business Success

Based upon the Small Business Results signature program, 6 Steps to Small Business Success:

Click on any title to read more on each topic.

strategies for small business results - coach

Tip 1: Commitment to Revenue Growth

strategies for small business results - coach

Tip 2: Commit to a 30 Day Plan

strategies for small business results - coach

Tip 3: Systems for Productivity

strategies for small business results - coach

Tip 4: Do - Defer - Delegate

differentiate and market for small business results - coach

Tip 5: How Do You Stand Out?

differentiate and market for small business results - coach

Tip 6: Create Your Differentiating Statement

relationships for small business results - coach

Tip 7: Where Are Your Business Relationships?

relationships for small business results - coach

Tip 8: Be Interested


Tip 9: Manage Your Own and Others' Emotions


Tip 10: Emotions Are The Drivers For Business Relationships

accountability for small business results - coach

Tip 11: Accountability - The Pathway to Success

accountability for small business results - coach

Tip 12: Roles, Responsibilities, Expectations

 Commit to your Business Success Today.

schedule a business consultation

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Accountability: Roles, Responsibilities, Expectations

The Case Study:

The owner of a niche consulting company we worked with was talking about the frustration he had with getting everyone in his company focused on growing the business.

My team has been together for 3 years, so everyone knows what we offer and what our competitive advantage is in the marketplace, but there is no sense of urgency.  I just can’t seem to get people unified around growing our client base,” he lamented.

Small businesses are faced with many issues, but the major issue is the inability to drive sales and to get each member of the team to focus on sales and not just the performance of his/her individual daily tasks.  Often people in the professional service industry simply want to perform the service they provide and leave the sales and client facing aspects of the company solely up to the business owner.

The Outcome:

After discussing this issue, we recommended a monthly sales meeting.  In this meeting the CFO of the company opened up a P/L statement, which included all the target accounts with revenue goals for the entire team and bottom line budget for expenses. The idea was that employees could get a sense of real/time profitability and be aware of the sales successes and failures across the organization.  While this strategy does not make sense for every company, our client saw significant results in accountability and camaraderie within his team.

Like it or not….in today’s business world we are all in sales and customer service.   As a business owner we cannot reach our goals if everyone is allowed to decide for himself how to reach them.

Creating a system of sales and accountability may be as simple as defining roles, responsibilities and expectations.

accountability: roles, responsibilities, expectations - small business results
By having a company meeting and clearly expressing and teaching the sales philosophy, you can create a powerful team that delivers and sells.

Schedule your coaching sessions today.

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Accountability – The Pathway to Success

Having a system of accountability in your business is the pathway to success.  

If you can understand how you were able to achieve a result, then you can find a way to repeat it.  How you account for those results, even if those results turn out to be not so positive, will provide you with information to make better decisions moving forward.

A system of accountability works well in a small business or in an entrepreneurial environment because it recognizes that each person is a major contributor or has the potential to be one.

To build an accountability culture and policy it is important to build a systematic method that defines expected time frames (i.e. daily, weekly, monthly, quarterly and annually) and clearly defined roles, responsibilities and expectations.  Depending on the size of your company, having a conversation that usually starts with the question, “How do you account for that?” can work as an effective system of accountability, but in order to be effective, the conversation must clearly define goals, opportunities, obstacles and responsibilities.

By seeing accountability as more than a means of having to be responsible and productive and viewing accountability as a tool for success, you can actually keep morale high, motivate employees and ultimately can move the company as well as individuals toward high and performance and a very successful business!

Every 30 days (maybe even sooner) you really have to say,

“What is working in my company?” and capitalize on that.

If it’s working, make it work more.

What’s not working? Stop doing that.

Maintain commitment and hold yourself accountable for the result.
Commitment and accountability equal success.
Contact Shelly to speak to your staff or at your next event.

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Recognize That Emotions Exist


Recognize that emotions exist! It is not having the feelings that are the problem, it is how we learn to manage and understand them.

The Case Study:

I walked into a client’s office for our appointment.  No sooner had I knocked on the door to announce my arrival with “Hi, how are you today?” than she quickly turned and emphatically retorted “How am I?  How am I?  I am overwhelmed and exhausted.  The children need to be picked up, and I have one of the biggest deals unfolding today.  I am having a terrible time with this negotiation. ” 

Her logical thinking was being completely derailed by her feelings.  

I asked her to take three deep breaths and just to take a pause from all thoughts and feelings about the situation.  I acknowledged and empathized with how difficult the situation was. 

After being able to calm down and have an intelligent conversation, we were able to get clarity about what was real in her knowledge of the issues involved and to separate that from her feelings. 

The Outcome:

We know that making decisions based purely on knowledge or based purely on emotion is always the wrong decision, but by employing three strategies we were able to come up with a new equation that got to the heart of the matter. 

The very first thing we needed to do was to take a pause. 

The second thing we needed to do was to acknowledge and empathize with her feelings. 

The third and final step in the process is that she needed to do a body and mind scan and in so doing ask three questions: 

  • “What am I thinking?”
  • “What am I feeling?”
  • “How can we come up with a new response that incorporates both intellect and emotion?” 

As a result of this process, our client was able to navigate her emotions, navigate her client’s emotions, and close the deal with great success!manage-emotions-small-business

Emotions are the driver and influencers of all relationships.

Want to learn how to manage your emotions and others’ for effective results?

Schedule your coaching sessions today.