Author: shelly

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Ask The Right Question To Build Your Business

One of the great opportunities I have as a business and marketing coach is to work with very smart, dedicated business owners. As I engage with new clients, I get to learn all about these individuals and the companies they run. Looking at their company history, operations, and their systems is fascinating and I love it!  I can see things that my clients don’t and that’s because I have the advantage of an outsider’s perspective and years of experience owning and coaching small businesses.
Asking the right questions is a vital skill for a business development coach. The right questions generate more questions, information and data-eventually leading to solutions. I have put together a series of questions that I would ask to enable you to look at your own business from a fresh perspective. If and when you have trouble coming up with the answers, that is a great time to give me a call and let me help you. I am going to send you a question a week for the next few months.
QUESTION ONE:
What do your customers care about?
Almost everyone has a gut feel for what their customers think is most important, but very few have actually asked the customer directly. Most businesses are tempted to name price as the most important factor in a buying decision, but I have found that there are always aspects of a product or service customers don’t mind paying more than usual for. Knowing what your customers find compelling and what factors they look at when making their buying decisions is essential to how you communicate and create value.
Here’s to your answers and gaining the business directions and clients you are seeking!What do you know about your clients?
 
Space is very limited and these are the last two events until next January 
  • On November 12:  I will be presenting a One Day Business Retreat which is being sponsored by Century Bank in Burlington, MA.  This event is only open to 8 women business owners.
  • On November 19:  I will be presenting a One-Day Business Retreat which is being sponsored by Fairway New England Mortgage in the Needham location. This event is open to all professions and the limit is 12 business owners or independent professional.
Let’s build your business together.
 
Your success is my greatest reward!
Shelly Berman-Rubera
617-201-7224