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Why is Commitment the Key Factor to Results?

Are You Serious About Building Your Business? Join SBR for Morning Business Coaching!
Yes, running a successful business can be chaotic and challenging, but accepting that and not fighting it by seeking solutions
to address the challenges help us to persevere. I believe this requires a strategic framework that allows us to be accountable for our day to day, month to month, and therefore year end results.

The next series of questions pertains to the “6 Steps to Small Business Results” strategic framework that I founded and use successfully in my coaching practice!

Why is Commitment the Key Factor to Results?
Small business owners and independent professionals are often entrepreneurial by nature. As entrepreneurs we are filled with great ideas and the drive to make money. Too often we have many great ideas but are held back by a lack of commitment to a particular product or service. I believe that “commitment” is the most important word in the English language and a commitment to a product or aspect of a service and a strategic approach is crucial.
There are three important aspects of an effective strategy position in the marketplace:
1. We must be passionate about what we selling because when we believe in something the force of our convictions will spark other people’s interest and motivate them to let you help them achieve their goals.
2.  It is the creation of a unique and valuable offering to a particular audience. It involves having the courage to offer something to someone and not trying to be everything to everyone. It is the understanding that by saying yes to an audience, do not mean saying no to others. It actually can propel you and allow you to create other offerings to other target audiences.
3.  There must be consistency between activity and the strategy. Consistency builds recognition and presence. To make consistency happen, we must commit to a routine of sales and marketing activity. Strong relationships and sales are built through regular, branded interactions.Commitment also does mean routine and this means always furthering your learning, developing your resources, holding onto your passion and connection to a particular audience.
I hope this encourages you to look at your product or service and where you commitments lie.
Please remember that a wavering commitment is really no commitment at all and that a commitment to a routine will set you free!!
How do you make your commitments?  What is your greatest challenge to keeping commitments?
If and when you have trouble coming up with the answers, that is a great time to give me a call and let me help you.
“Scaling Up” Strategies To Grow and Propel Your Business Forward

Morning Coaching Program for Entrepreneurs

Thursday, November 19th 9:00-11:30

This is not just another grow-your-business seminar!
Shelly Berman-Rubera, President of SBR-Small Business Results is an authentic, experienced communicator you will learn from. She provides guidance and solutions to run and build business.
Let’s build your business together.
Your success is my greatest reward!
Shelly Berman-Rubera
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Ask The Right Question To Build Your Business

One of the great opportunities I have as a business and marketing coach is to work with very smart, dedicated business owners. As I engage with new clients, I get to learn all about these individuals and the companies they run. Looking at their company history, operations, and their systems is fascinating and I love it!  I can see things that my clients don’t and that’s because I have the advantage of an outsider’s perspective and years of experience owning and coaching small businesses.
Asking the right questions is a vital skill for a business development coach. The right questions generate more questions, information and data-eventually leading to solutions. I have put together a series of questions that I would ask to enable you to look at your own business from a fresh perspective. If and when you have trouble coming up with the answers, that is a great time to give me a call and let me help you. I am going to send you a question a week for the next few months.
What do your customers care about?
Almost everyone has a gut feel for what their customers think is most important, but very few have actually asked the customer directly. Most businesses are tempted to name price as the most important factor in a buying decision, but I have found that there are always aspects of a product or service customers don’t mind paying more than usual for. Knowing what your customers find compelling and what factors they look at when making their buying decisions is essential to how you communicate and create value.
Here’s to your answers and gaining the business directions and clients you are seeking!What do you know about your clients?
Space is very limited and these are the last two events until next January 
  • On November 12:  I will be presenting a One Day Business Retreat which is being sponsored by Century Bank in Burlington, MA.  This event is only open to 8 women business owners.
  • On November 19:  I will be presenting a One-Day Business Retreat which is being sponsored by Fairway New England Mortgage in the Needham location. This event is open to all professions and the limit is 12 business owners or independent professional.
Let’s build your business together.
Your success is my greatest reward!
Shelly Berman-Rubera