Blog

competitive differentiation using a brand positioning statement

How Does Your Brand Positioning Statement Differentiate You From The Competition?

If you were one of 20 people in the same profession, in the same room, and with one ideal client, what makes you the best person for the job? No matter how simple your product or service is, you will win if you communicate it's uniqueness properly to potential clients.  ... Read More
SWOT Analysis for Small Business - A Strategy for Success

The Tip: SWOT Analysis for Your Small Business Is a Commitment To Your Product or Service

Take a deep dive into your business approach While passion is the essence of commitment, market research is essential to determine your business's viability and pathway to sales. Know your talents, strengths, and differences (a.k.a Strengths, Weaknesses, Opportunities & Threats) as compared to your competition.New business owners make a common ... Read More
a compelling story grows your brand around your passion to develop the brand into revenue

Your Passion, Your Story, Your Revenue

How to drive cash flow Passion is the foundation of any great business and can be the impetus to accomplish things beyond our own expectations. It makes us feel confident. It also gives us the energy and willpower to transform an idea into reality, a reality that will become a ... Read More
Managing Emotional Intelligence - Business Management - employee motivation in workplace

Emotional Intelligence Is Essential for Effective Business Management

How to manage emotion and unleash your potential Case Study The hardest work of creating and running a business lies in navigating the many obstacles that will arise. Entrepreneurs face multiple hurdles daily; how they view and respond to them is what defines their success. There is more work to ... Read More
business strategy - development coach for entrepreneurs

Do small businesses need a strategy?

What is a Business strategist? A business strategist helps companies to understand their customers and how they behave. They help businesses to create products that are more relevant, useful or attractive for the customer. Business strategy is all about making sure that a company can thrive in the market, and ... Read More
What If Plan A Is Not Working in your business strategy?

What If Plan A Is Not Working?

What is your plan B? It's been about five months since I sent my “monthly’ newsletter. I had to surrender to my writer's block and allow myself the space to be inspired to write something worthy of your reading. It is a world of uncertainty, and the small business owner ... Read More
greater business strategies - key behaviors to develop

You Want Greater Business Strategies? Here are the key behaviors needed today.

Here we are at one year at working from home; while the challenges are plentiful, so are the opportunities. More than ever, the words commitment, focus, differentiate, market, relationships, managing emotion, and accountability are the key behaviors that we must act upon to be successful. These behaviors are exactly what ... Read More
3 Must Read Books for Small Business Results

Season’s Greetings and 3 Must Read Books for Small Business Results

As we enter the last few weeks of the year, I want to send you blessings for peaceful holidays and wishes for a good year ahead. I thought it would help share my top inspirational and productivity resources to look at while you are kicking back and taking time to ... Read More
Gratitude + business strategy assessment for a virtual pivot

What is Essential for Thanksgiving and Moving Forward? Gratitude and Assessment

Thanksgiving is the time of year to reflect on what we are grateful for. Even though life as a small business owner has many challenges, the contribution your offerings make to your clients' lives is enormous. I am thankful for you and for allowing me to be a part of ... Read More
midsummer sbr news

Zoomed Out – Zoomed In: Midsummer SBR news

I hope this newsletter finds you and your loved ones safe and adjusting to what I refuse to call the new normal. Wow, what six months this has been for us, both personally and professionally. I am pleased that I am busy at work and certainly grateful for being a ... Read More