Build Your Wave of Momentum to Sales
The Case Study:
An interior designer was just starting out in business. Her “to do” list was three pages long and everything on that list was crucial to get done. The most important, however, was bringing revenue! She exclaimed. “How can I possibly make this happen?”
I went to work to create a strategy for addressing the high-level issue of revenue. This interior designer had landed her first client and it was, in fact, a friend. The project was a redesign of a room. I taught her how to employ what I call the “five friend rule,” which is a direct sales tool that I love. The rule is that when you make a sale to a friend or relative, their neighbors or friends can potentially be your next sale.
She asked her friend if she would invite 5 or 6 friends to actually watch her do the redesign. They made it a redesign party!
At the close of the event, three attendees said, ” I want you to do this to my house and two said, “I know someone who might need you, I will give them your name.”
This strategy can be applied to just about any industry. There are three key components to gaining success from this strategy:
- Show them what you can do with people that know, like and trust you
- Do a smashing job
- Ask for the referral at the close of the event
This designer now had the momentum she needed to move to the next high-level task on her list!
Do you need a strategy to gain momentum in your business?
Make your appointment now and get going!!!