blog

I have been in business long enough to remember when meeting with a client meant sitting across a desk from them with a notebook and a pen. You took notes. You went back to the office. You typed them up. You made your to-do list. You followed up. And hopefully, ... Read More

Most business owners never look at their own business the way a stranger would. They know it inside and out. Every service, every price, every reason a client should choose them over the next option. What they don't know is what a first-time visitor sees in the ten seconds before ... Read More

Seven days to September. Are you ready for the next four months? Who is doing sales? September starts in seven days. Four months left in the year. Every owner I talk to hits the same realization within about a week of each other. The summer is over, budgets are reopening, ... Read More

Good morning. This week is not about strategy, revenue, or positioning. It is about something smaller that costs business owners more than they realize. Everyone has a pet peeve. Mine is being late to a Zoom meeting. What Happens Before the Meeting Here is what most people never think about ... Read More

I hope this finds you catching your breath somewhere in the middle of your week. I have been thinking lately about time, and about the feeling that there is never enough of it. I suspect you know that feeling too. Here is what I notice. When we do find a ... Read More

Remember being a kid when summer meant complete freedom? Those endless days of swimming, camping, and adventures where time seemed to stretch forever? As entrepreneurs, we often find ourselves longing for that same sense of seasonal escape. We watch everyone else plan their summer getaways while we’re chained to our ... Read More

I get the same phone call every few weeks. Different voice, same story."It's just been slow." A quiet month, maybe two. They're sure it'll turn around because it always has before. Sometimes they're right. Most of the time, they're wrong. Twenty-one years of doing this, and I can usually tell ... Read More

In business, we must be great at two things. We must be great at what we do - our craft, our expertise, the results we deliver. And we must be great at running a business. Most of us came up strong on the first one. The second one is where ... Read More

You had a good conversation. They said all the right things. They asked good questions. They told you about their situation, and you could see exactly how you could help. You left feeling like that one was practically done. And then you never heard from them again. If you've been ... Read More

And if you’re over 50, the numbers get even more interesting. I’m Shelly Berman, and I want to talk to you about something the data is screaming and most people are still whispering. We are living in one of the most extraordinary times in business history. The tools available to ... Read More