Business Strategy

I learned about the word commitment a young age. My parents emphasized great grades and I quickly learned that great grades come from a commitment to reading and studying. As a dance performer and a dance school owner, I certainly know that a commitment to performing well is constant learning ... Read More

Are you looking for a way to kickstart your business? Have you been wanting insights or inspiration on how to grow your business and reach success? The answers may just be in this exclusive interview with Shelly Berman-Rubera, an inspiring entrepreneur who has navigated a path of success through passion, ... Read More

At Thanksgiving time, we often reflect on how much we appreciate our family, friends, and loved ones in our lives, but as a business owner, I find myself adding my clients to my gratitude list. As a Business and Communication Strategist, I am genuinely grateful to my clients who have ... Read More

After being a small business owner and coaching for over 35 years and a Business Strategist for 19, I can promise you a small business owner's hard work does pay off! Every business owner I know is indeed working very hard. Entrepreneurship is a labor of love and leaves little ... Read More

Take a deep dive into your business approach While passion is the essence of commitment, market research is essential to determine your business's viability and pathway to sales. Know your talents, strengths, and differences (a.k.a Strengths, Weaknesses, Opportunities & Threats) as compared to your competition.New business owners make a common ... Read More

How to drive cash flow Passion is the foundation of any great business and can be the impetus to accomplish things beyond our own expectations. It makes us feel confident. It also gives us the energy and willpower to transform an idea into reality, a reality that will become a ... Read More

What is a Business strategist? A business strategist helps companies to understand their customers and how they behave. They help businesses to create products that are more relevant, useful or attractive for the customer. Business strategy is all about making sure that a company can thrive in the market, and ... Read More

What is your plan B? It's been about five months since I sent my “monthly’ newsletter. I had to surrender to my writer's block and allow myself the space to be inspired to write something worthy of your reading. It is a world of uncertainty, and the small business owner ... Read More

Here we are at one year at working from home; while the challenges are plentiful, so are the opportunities. More than ever, the words commitment, focus, differentiate, market, relationships, managing emotion, and accountability are the key behaviors that we must act upon to be successful. These behaviors are exactly what ... Read More

Now and in the coming weeks, so many more of us will be online trying to create new strategies to build our business and to work virtually. We as a nation, community, and business culture must learn how to adapt quickly, problem solve, and find ways to remain Vital, and ... Read More