Communication

what differentiates your business

If There Were 20 People in the Same Profession as you, and One Ideal Client, All in the Same Room, Why You?

Greetings! Some of the most successful businesses in the world have made their mark by being able to differentiate their unique capabilities. Small businesses also need to be able to differentiate themselves in order to stand out in this very competitive marketplace. It is a tool that you use on ... Read More
content marketing

Content Marketing – What is it? Why do you need it?

Formal Definition: Content Marketing  Content marketing is the marketing and process for creating and distributing relevant and valuable content. This content is designed to attract, acquire, and engage a clearly defined target audience. The objective is to drive customer action. Another way to view this: Our good friends at Air Graphics ... Read More
schedule a business consultation

Why You Should Set Up Your Email Signature Today

There Are Many Things We Do Not Get Around To - Setting Up Your Email Signature Should Not Be One Of Them Case Study: To stop and make an electronic introduction takes time to construct. When we have to go looking for the person's contact information and it is not ... Read More
differentiating statement for small business marketing

Develop A Concept & Differentiation Before Marketing

Case Study: When you begin to build your business and your marketing collateral you're faced with a number of challenges, problems, and obstacles. The obstacle that is the greatest, and that the rest actually rely upon, is your ability to communicate effectively what you do and who you do it with ... Read More
When Business Owners Are Cut Off From Emotion, They Make Bad Decisions

When Business Owners Are Cut Off From Emotion, They Make Bad Decisions

Recognize that emotions exist! It is not having the feelings that are the problem, it is how we learn to manage and understand them. The Case Study: I walked into a client's office for our appointment.  No sooner had I knocked on the door to announce my arrival with "Hi, ... Read More