Your Value Proposition, And How To Make It Stand Out In The Marketplace
The Case Study: A major challenge for small business owners is being noticed, especially in today's competitive world. You want to do more than be noticed, in fact - you want to be distinct, by presenting a compelling value proposition. Take accounting, for example. Business owners see it as a ... Read More
How Does Your Brand Positioning Statement Differentiate You From The Competition?
If you were one of 20 people in the same profession, in the same room, and with one ideal client, what makes you the best person for the job? No matter how simple your product or service is, you will win if you communicate it's uniqueness properly to potential clients. ... Read More