Is Your LinkedIn Profile Working For You?
How to Utilize LinkedIn Messaging
I am not a LinkedIn specialist; however, I am a business development/communication strategist. Many of my clients have been asking me to review their messaging and offers on their LinkedIn profiles and websites. I know that most profiles and websites are about the solution provider, not the prospect. If you're ... Read More
Success Is So Much Fun
What are the tools that are really working? As I shared with you in the last email, my own marketing had fallen by the wayside while I was taking care of my client’s needs. This is embarrassing as I firmly believe in 30-day commitments to marketing. You got to love ... Read More
Where Has SBR Been and What’s in it for you?
I hope this blog post finds you healthy, happy and busy at work! After a busy year last year, I purposely pulled back a bit from mid-November until after the first of the year to enjoy the holidays and re-charge. Since then I have been going full throttle and loving ... Read More
The Low Hanging Fruit….Your Database and Marketing
We are looking so hard for prospects and business every day. Guess what?? Your existing database is the best place to look! But way too often our database is not in order or updated or organized by segment and therefore we can’t use it. What does your database look like? ... Read More
Content Marketing – What is it? Why do you need it?
Formal Definition: Content Marketing Content marketing is the marketing and process for creating and distributing relevant and valuable content. This content is designed to attract, acquire, and engage a clearly defined target audience. The objective is to drive customer action. Another way to view this: Our good friends at Air Graphics ... Read More
Why You Should Set Up Your Email Signature Today
There Are Many Things We Do Not Get Around To - Setting Up Your Email Signature Should Not Be One Of Them Case Study: To stop and make an electronic introduction takes time to construct. When we have to go looking for the person's contact information and it is not ... Read More
The SBR Signature Offering
Imagine What You Accomplish With SBR By You The SBR Signature Offering We help you with what is truly needed to succeed in business today: CONCEPT, EVALUATION, STRATEGY, EXECUTION! This package includes: ~ 2 hours business coaching ~ Digital evaluation and delivery of a 4-6 page “Business Concept/Business Model Development and ... Read More
The Small Business Results Digital Marketing Package
Small Business Results will conduct a thorough investigation to understand where your company stands in its current digital marketing presence. We understand that the most critical marketing tool you have is taking a good look at your own industry, assessing the effectiveness of your database, website, email marketing and social ... Read More
It Is Never One Marketing Tool!
Case Study: Marketing a business in today's competitive landscape and ever-changing tools is daunting. I hear business owners' desperate cries for the answers to these challenges: My web-site brings me nothing My email marketing is ineffective I have no idea which social platforms to post on And my database is ... Read More