Marketing

At Thanksgiving time, we often reflect on how much we appreciate our family, friends, and loved ones in our lives, but as a business owner, I find myself adding my clients to my gratitude list. As a Business and Communication Strategist, I am genuinely grateful to my clients who have ... Read More

The Tip: Are you a small business owner who needs a strategic business development approach that gets results?How to eliminate sales & marketing confusion by increasing brand awareness. Case Study: If a strategic approach were like fixing cars, manufacturing parts or mass-producing food, small business owners would have an easier ... Read More

3 Session Personal/Business Coaching Package As the holiday season falls upon us, we get pulled in so many directions that we tend to neglect business development tasks that really must be done and often find ourselves starting the new year in old patterns and behaviors that we had hoped would ... Read More

What are the tools that are really working? As I shared with you in the last email, my own marketing had fallen by the wayside while I was taking care of my client’s needs. This is embarrassing as I firmly believe in 30-day commitments to marketing. You got to love ... Read More

Now’s the time to enjoy jumping into a body of water. It's also a great time to jump into marketing and business development. As busy business owners, we spend so much time on client work that we don't spend enough time on our own business development, client acquisition, and next ... Read More

 I hope this blog post finds you healthy, happy and busy at work! After a busy year last year, I purposely pulled back a bit from mid-November until after the first of the year to enjoy the holidays and re-charge. Since then I have been going full throttle and loving ... Read More

Imagine there are 20 other people in the room, all with the same profession and same level of experience.  Also in the room is one perfect client.  Why should they choose to work with you?  In the first sentence you have either grasped your potential client’s interest or due to ... Read More

Formal Definition: Content Marketing  Content marketing is the marketing and process for creating and distributing relevant and valuable content. This content is designed to attract, acquire, and engage a clearly defined target audience. The objective is to drive customer action. Another way to view this: Our good friends at Air Graphics ... Read More

Many of us get certified or licensed to do a profession without the understanding that it's imperative that we also become sales people. In order to be a good salesperson, you need to be curious and interested in establishing a prospect or client needs, before the selling begins. It is ... Read More

Case Study: When you begin to build your business and your marketing collateral you're faced with a number of challenges, problems, and obstacles. The obstacle that is the greatest, and that the rest actually rely upon, is your ability to communicate effectively what you do and who you do it with ... Read More