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MARKETING CONFUSION TO RESULTS

MARKETING CONFUSION TO RESULTS

Case Study: One of the great things about small business owners is that they usually start their own business as a result of feeling passionate about their field. Getting as passionate about marketing and selling yourself as you are about your business is a tough road in today's world, where ... Read More
CREATE VALUE AND STAND OUT IN THE MARKETPLACE 

CREATE VALUE AND STAND OUT IN THE MARKETPLACE 

The Case Study: A major challenge facing small business owners is how to get their business noticed. This is especially the case in today's competitive world. A senior partner of an accounting firm realized that business owners saw accounting as a commodity service. A commodity service is a business that ... Read More
How To Rework Your Multitasking Habits into Business Strategies That Work

How To Rework Your Multitasking Habits into Business Strategies That Work

A day in the life of a small business owner or entrepreneur can be incredibly overwhelming. Between the work you love to do and the big list of “everything else that has to get done”, the biggest challenge you face is having to do it all. That includes all of the ... Read More
top tips to kickstart your business growth

Interview With Shelly Berman-Rubera – Top Tips to Kickstart Your Business

Are you looking for a way to kickstart your business? Have you been wanting insights or inspiration on how to grow your business and reach success? The answers may just be in this exclusive interview with Shelly Berman-Rubera, an inspiring entrepreneur who has navigated a path of success through passion, ... Read More
Gratitude + business strategy assessment for a virtual pivot

What is Essential for Thanksgiving and Moving Forward? Gratitude and Assessment

Thanksgiving is the time of year to reflect on what we are grateful for. Even though life as a small business owner has many challenges, the contribution your offerings make to your clients' lives is enormous. I am thankful for you and for allowing me to be a part of ... Read More
customer to concept

The Power of Collaboration

THE POWER OF COLLABORATION Great things can happen when we work together! As we all know, standing out in today’s marketplace is harder than ever. Therefore, it is truly imperative that the focus lies on building your brand and positioning yourself as the answer to your client’s challenges and needs, ... Read More
self employed

SELF-EMPLOYED CHALLENGES? Learn how to overcome them!

I have been self-employed for over 40 years and I had been coaching the self-employed for over 15 years. A report from the US Bureau of Labor Statistics states that there are over 15,000,000 self-employed individuals in the United States and a report I found about freelancing on Upwork found ... Read More
small business training and coaching service Boston MA

FOCUS. FOCUS. FOCUS.

The Tip: A recent survey asked small business owners: “What is your greatest challenge?” 85% of participants answered with “Lack of focus.” Lack of focus can interfere with our ability to run a productive day or functional business. Whether it is day to day tasks or a lack of focus ... Read More
The Tip: Making A Commitment Has 3 Levels

The Tip: Making A Commitment Has 3 Levels

What Does It Take to Keep Commitments? Commitment has 3 levels and they are: I should do something, I want to do something, and I need to do something. Most commitments are made when we get to the need level, whether that be increased learning, selling or hiring. The Case ... Read More
small business owners

The Tip: Business Clarity Brings Marketing Results

The Case Study: One of the great things about small business owners is that they usually start their own business as a result of feeling passionate about their field.  Passion is a great place to begin, however, when we need to get passionate about marketing and selling that business, it ... Read More