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building effective relationships for small business success

Building Effective Relationships

How many times have you gone to a networking event, handed out or collected 50 cards,  and a week later turned around and said, “Hey, no one called me!” or “That event turned into zero sales.” The reality is that there is a clear difference between networking, sales and building ... Read More
Why Would Someone Choose YOU?

Why Would Someone Choose YOU?

Imagine there are 20 other people in the room, all with the same profession and same level of experience.  Also in the room is one perfect client.  Why should they choose to work with you?  In the first sentence you have either grasped your potential client’s interest or due to ... Read More
Is this the best use of my time and energy

DO, DEFER, DELEGATE, DUMP   

Do what is most important. Defer anything that does not need to be completed right now. Delegate what you don’t need to do yourself. Dump all activities that take you away from SDDC (sell, develop, deliver, collect). The Small Business Results Case Study:  In the day to day basis of ... Read More
focus daily business results

Focused Daily Business Results

A day in the life of a small business owner or entrepreneur can be so incredibly overwhelming.  As great a tool as technology is, we find ourselves surfing, tweeting, facebooking, and not necessarily operating in a strategic fashion.  For years, we have taken tremendous pride in seeing ourselves as multi-taskers, ... Read More
commitment to your small business success

COMMITMENT to Your Small Business Success

At SBR, we believe that “commitment” is the most important word in the English language. Not only is it the most important word, but making and keeping commitments seems to be one of the hardest tasks.  Many factors can affect our ability to commit, such as losing passion, vision and ... Read More
commitment to your small business success

COMMITMENT

MAKING A COMMITMENT HAS 3 LEVELS           I SHOULD do something, I WANT to do something, and I NEED to do something. Most commitments are made when we get to the NEED level, whether that be increased learning, selling or hiring. The Small Business Results Case Study: ... Read More
what differentiates your business

If There Were 20 People in the Same Profession as you, and One Ideal Client, All in the Same Room, Why You?

Greetings! Some of the most successful businesses in the world have made their mark by being able to differentiate their unique capabilities. Small businesses also need to be able to differentiate themselves in order to stand out in this very competitive marketplace. It is a tool that you use on ... Read More
trust is not given. trust is earned. small business success

The Power of Co-Creating and Collaboration

"It Takes a Village". That simple statement holds more truth in the business world than any other words of wisdom. As a small business owner, coach or consultant, we are often the brand and we have the sense we must go it alone to build our businesses. In this day ... Read More
content marketing

Content Marketing – What is it? Why do you need it?

Formal Definition: Content Marketing  Content marketing is the marketing and process for creating and distributing relevant and valuable content. This content is designed to attract, acquire, and engage a clearly defined target audience. The objective is to drive customer action. Another way to view this: Our good friends at Air Graphics ... Read More
REALITY: Winning New Business

REALITY: Winning New Business

Many of us get certified or licensed to do a profession without the understanding that it's imperative that we also become sales people. In order to be a good salesperson, you need to be curious and interested in establishing a prospect or client needs, before the selling begins. It is ... Read More