Charting the Entrepreneurial Seas:  A Cautionary Tale

Reality and Resources

As a seasoned entrepreneur with five decades of experience, I’ve witnessed the highs and lows of business, and riding the waves of technological advancement. Back in the day, I filled twelve dance classes for “Shelly’s Disco Dance School” using nothing but flyers on car windshields and community bulletin boards. No internet, no websites, no email—just the right offer, impeccable delivery, and good old word of mouth. And those classes? Sold out month after month for 9 years!

But today’s bustling entrepreneurial landscape harbors a shadowy underbelly—one that threatens integrity. It’s time to illuminate the challenges small business owners face. I’m deeply concerned and committed to raising awareness.

So often, I hear these horror stories of small business owners being ripped off and I am committed to speaking out and to not becoming a part of any of it. Here is a list of what is going on:

The High-Stakes Game

High ticket items—those alluring investments promising exponential growth, streamlined processes, and game-changing results—often sound too good to be true. And more often than not, they are. We’ve all been there: the webinars that lure you in only to be hit with the slick sales pitch, the glossy brochures, the tantalizing vision of success. But when the rubber meets the road, implementation becomes elusive. The promised transformation remains a distant mirage. I don’t want to sell high ticket items as this is not what works for small business owners. I sell what people need and can afford and can implement right away.

The Web of Deception

Website designers, those digital architects we need and trust. Like personal training, suddenly anyone  who ever picked up dumbbells, became trainers and now we have web designers, and SEO specialists and marketers, who don’t really have the skill and are charging way too much. They sell visions of sleek interfaces, seamless user experiences, and optimized conversions. But beware—the reality can be starkly different. Broken links, missing features, and unresponsive layouts haunt the dreams of business owners who thought they were investing in a masterpiece.

And then there’s the fine print: “You don’t own the site.” Imagine pouring heart, soul, and hard-earned dollars into a digital presence, only to discover that you’re merely a tenant in your own virtual space. It’s a betrayal that stings.

The Elusive Business Coaches and Consultants 

Business coaches, those beacons of wisdom and strategy, scream grand promises. Their big programs come with hefty price tags, but the payoff? Supposedly, exponential growth, laser-focused clarity, and a roadmap to success. Yet, many coaches fall short. They vanish into the ether, leaving clients stranded on the highway of unmet expectations. Refunds? Rarely seen.

The Cost of Broken Promises

For small business owners, these losses are more than financial—they’re emotional. Dreams deferred, aspirations crushed, and sometimes, the painful pivot from entrepreneurship to a 9-to-5 job. It’s a bitter pill to swallow. As with a phone call from a prospect, who gave a consultant $10, 000 and got nothing and no refund. That loss meant she had to give up her dream of entrepreneurship and take a job. 

Business relationships is where success lies

Amidst this chaos, let’s not forget the light that guides us—the business relationships we build. Trust, authenticity, and genuine concern and respect for our clients and partners. These are the cornerstones of sustainable success. When we prioritize relationships over transactions, magic happens. Word-of-mouth spreads, referrals flow, and reputations flourish.

So, fellow entrepreneurs, let’s raise our voices and demand transparency, accountability, and integrity. Seek out partners who share our values. And remember: the best marketing strategy isn’t a slick ad campaign—it’s the trust we cultivate, one relationship at a time.

Together, we can navigate these treacherous waters and build businesses that stand the test of time.

With unwavering resolve,

Shelly Beman-Rubera

President Small Business Results

P.S. If you’re ever in need of trusted resources, reach out—I’ve got your back. 

Shelly is committed to teaching you exactly what to do or can alternatively execute on your behalf. As a serial entrepreneur, she has hands-on experience and wisdom to move you quickly towards your desired results. She is an inspiring strategist and brilliant wordsmith, believing that what we say and how we say it, ultimately compels others to engage with us. Shelly is considered one of the top business coaches in today’s business world.