Concept to Customer

by shelly

Small Business Results

Concept to Customer

Your brand concept, offering,  copywriting and how it is displayed on your website is the center piece of all marketing

Small Business Results-Concept to Customer

Concept to Customer

Whether you are just starting out or have been in business for any period of time, one thing for sure is that business owners must keep their messaging, positioning, marketing, and websites meaningful and current.

The intention of this program is to provide you with a step by step method for doing that. It will help you to articulate your brand and offering in a way that compels your audience to engage with you and lead you to more prospect interactions and more clients.

We go through a process that will be utilized on your website and will filter across all your marketing efforts!

Shelly partners with the highest integrity and trusted web design companies to help you project manage your site development and guide you to launch one of the most compelling and articulate websites on the internet.

Concept to Customer Details

This program includes a revenue model, brand and positioning coaching, copywriting, a website wireframe, and comes with a workbook to create and expedite the work!

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Identify streams of revenue to match financial goals


Articulate the offer so that a prospect feels like you will meet their needs.


Create compelling copy and content to be utilized on the site and for sales and marketing


Designed wireframe for how that will be displayed on your website.

Case Studies

Bonnie Low-Kramen

In March 2020, we got word that the world we were knew was being shut down due to the Covid 19 virus. Bonnie Low- Kramen, and International Assistant Trainer, was booked solid for delivering training and talks. She knew she needed to immediately find another way to reach her audience. She WANTED to launch an online course and bring her live training virtual. I was fortunate to be the business strategist she hired to determine how to do this. We often can get clear on what we WANT, which is different than what we NEED. The first step in any initiative is a thorough assessment of where we are and what we have, and what is needed to create a definitive strategic approach to reaching the goal.  In order to bring these offers, we needed to update the brand, the concepts, and the website.  The website is the hub of all marketing and must reflect the persona and lead the view to an effective user experience.

Here are before and after pictures of the website.



Twist Bakery

Creating your business model, new concept, and language combined the new design of your website is key to getting your company found online. When are have updated your concept and website, your marketing will drive your audience to greater conversion.

Twist bakery was getting ready to open a new location and this meant it was crucial to update the brand and ensure their language, concept and brand was contemporary, lead generating and reflective of their two locations and their offering.

Here are the before and after pictures of their websites.


twist bakery before


twist bakery after

Client Testimonial

I was fortunate to have met Shelly at a networking event and her powerhouse personality impressed me enough to take her group workshop, which led to working with her one-on-one. 

She has helped me grow as a leader, improve my focus, and learn invaluable techniques for getting stuff done.  I’m inherently cautious with my money and control but decided to work together with Shelly on our new website.  Not only did she lead the project, but truthfully, the website would not have turned out anywhere as well as it did without her vision, input, direction, and focus on the project.

She has incredible marketing skills, vision and is an exceptional wordsmith.  I never realized how having a business coach like Shelly could change the trajectory of my own leadership skills so much and so quickly. I am truly thankful for that fateful day when we met.  I look forward to working with her to continue to grow my company and am excited to see how far we can go together.

Kathryn Ernst
Twist Bakery

Suburban Appraisal Services

Suburban Appraisal Services is in constant demand and with very little time to put into their brand development.  One might think why bother to update the website if business is so good and their website was working, but would you want all of those prospects and clients to go to an old site and not have the brand be reflective of you in today’s world!

Here are the before and after pictures of their websites.


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suburban appraisal - business strategy coaching client
Shelly Berman Rubera - Business Strategy Coach

The Concept to Customer
Immersion Package Includes:

  •  Five 1-hr strategy coaching sessions with Shelly
  • A concise strategic plan, complete with clear and focused goals and next steps to improve your concept and copy
  • Laser-focused guidance as you implement your new concept and introduce it to your customers
  • Support via email in between sessions

Your Package Investment = $1,500