Concept to Customer

by shelly

Small Business Results

Concept to Customer

Your brand concept, offering,  copywriting and how it is displayed on your website is the center piece of all marketing

Small Business Results-Concept to Customer

Concept to Customer

You know you need a new or updated web-site but fail to find the proper messaging, positioning, content, strategy or time to get this accomplished.

This coaching program will help you to articulate your brand and offering in a way that compels your audience to engage with you and lead you to more prospect interactions and more clients.

We go through a process that will be utilized on your web-site and will filter across all your marketing efforts!

Concept to Customer Details

This program includes a revenue model, brand and positioning coaching, copywriting, a website wireframe, and comes with a workbook to create and expedite the work!

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Identify streams of revenue to match financial goals


Articulate the offer so that a prospect feels like you will meet their needs.


Create compelling copy and content to be utilized on the site and for sales and marketing


Designed wireframe for how that will be displayed on your website.

Case Studies

Twist Bakery

Creating your business model, new concept, and language combined the new design of your website is key to getting your company found online. When are have updated your concept and website, your marketing will drive your audience to greater conversion.

Twist bakery was getting ready to open a new location and this meant it was crucial to update the brand and ensure their language, concept and brand was contemporary, lead generating and reflective of their two locations and their offering.

Here are the before and after pictures of their websites.


twist bakery before


twist bakery after

Client Testimonial

I was fortunate to have met Shelly at a networking event and her powerhouse personality impressed me enough to take her group workshop, which led to working with her one-on-one. 

She has helped me grow as a leader, improve my focus, and learn invaluable techniques for getting stuff done.  I’m inherently cautious with my money and control but decided to work together with Shelly on our new website.  Not only did she lead the project, but truthfully, the website would not have turned out anywhere as well as it did without her vision, input, direction, and focus on the project.

She has incredible marketing skills, vision and is an exceptional wordsmith.  I never realized how having a business coach like Shelly could change the trajectory of my own leadership skills so much and so quickly. I am truly thankful for that fateful day when we met.  I look forward to working with her to continue to grow my company and am excited to see how far we can go together.

Kathryn Ernst
Twist Bakery

Suburban Appraisal Services

Suburban Appraisal Services is in constant demand and with very little time to put into their brand development.  One might think why bother to update the website if business is so good and their website was working, but would you want all of those prospects and clients to go to an old site and not have the brand be reflective of you in today’s world!

Here are the before and after pictures of their websites.


sa b4


suburban appraisal - business strategy coaching client

Dina Markind

Dina Markind was interested in many target markets.  After examining her skill set, we were able to narrow it down to burnt out nurses.  By narrowing the focus and giving the site a contemporary look Dina was soon on her way to a new marketing strategy, which led her to land many speaking engagements and trainings within hospitals and other nursing associations. And of course, she got those professional women anyway!  it’s all in the concept and the design of the website.

Here are pictures of their websites.


Heart of Well Being - Coaching client

Featured Target Markets

Business - strategy coaching for professionals, organizations, doctors, nurses, coaches needing mentor

Work With Shelly

Whether you need to improve your concept, copywritting, need a new web-site  and want more clients…

Shelly Berman Rubera - Business Strategy Coach

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