Concept to Customer
Whether we’re just launching, opening a new chapter, or running a thriving business that’s outgrown its brand — the question is the same: does what prospects find when they land on our site give them every reason to choose us?
The brand concept, the offer, the messaging, the pricing, the packaging — this is what Concept to Customer is built around. Getting it right. Keeping it current. Making sure the business we’ve built is the business the world sees.
WHY IT MATTERS
Every piece of marketing has one job: bring someone to the website. That’s where decisions are made.
The messaging either resonates or it doesn’t. The offer either makes sense or it creates confusion. The pricing and packaging either feel right or create hesitation.
When these are right, everything else — LinkedIn, SEO, newsletters, social presence — performs better. When they’re not, no amount of marketing activity will compensate.
WHAT WE BUILD TOGETHER
We work through every element in the right order — so the messaging, offer, pricing, and website are all working together.
Everything we develop flows into the website and filters across every marketing channel — so every investment going forward builds on something solid.
Revenue model
aligned to financial goals
Offer clarity
so prospects immediately understand what we do and feel confident choosing us
Pricing and packaging
that reflects the value we deliver
Messaging and copy
for the website, sales conversations, and marketing
Website wireframe
the design team can build from — not interpret
Shelly partners with vetted, high-integrity web design firms to project manage the site from strategy through launch.
Concept to Customer Packages
Tier 1 — Foundation Package
We work through all seven areas together in the right order — clarifying the revenue model, sharpening the offer, and developing the positioning and copy that will anchor the website and all marketing that follows. The result is a complete strategic document the web team can implement right away.
What’s included:
- Revenue model aligned to financial goals
- Pricing and packaging clarity
- A fully articulated offer prospects understand immediately
- Website-ready copy and messaging
- Google Business Profile — strategy and content
- LinkedIn profile — written and optimized
- Newsletter strategy and content
- A complete strategic document ready for implementation
- 12 one-on-one strategy sessions with Shelly Berman
Your Package Investment
Price: $3500
Tier 2 — Full Build Package
Everything in the Foundation Package — plus Shelly stays involved through launch.
This is for business owners who want active support through the build itself, not just a document to hand off. Shelly coordinates with the web team or a vetted partner, manages wireframe development, and returns at 90 days to review what’s working.
What’s included:
- Everything in the Foundation Package
- 20 one-on-one sessions total
- Website wireframe, fully mapped to the copy
- Project management coordination with your own or Shelly’s vetted web partners
- One post-launch strategy session at 90 days
Your Package Investment
$5500
Case Studies
Bonnie Low-Kramen
In March 2020, we got word that the world we were knew was being shut down due to the Covid 19 virus. Bonnie Low- Kramen, an International Assistant Trainer, was booked solid for delivering training and talks. She knew she needed to immediately find another way to reach her audience. She WANTED to launch an online course and bring her live training virtual. I was fortunate to be the business strategist she hired to determine how to do this. We often can get clear on what we WANT, which is different than what we NEED. The first step in any initiative is a thorough assessment of where we are and what we have, and what is needed to create a definitive strategic approach to reaching the goal. In order to bring these offers, we needed to update the brand, the concepts, and the website. The website is the hub of all marketing and must reflect the persona and lead the view to an effective user experience.
Here are before and after pictures of the website.
Before
After
Twist Bakery
Creating your business model, new concept, and language combined the new design of your website is key to getting your company found online. When are have updated your concept and website, your marketing will drive your audience to greater conversion.
Twist bakery was getting ready to open a new location and this meant it was crucial to update the brand and ensure their language, concept and brand was contemporary, lead generating and reflective of their two locations and their offering.
Here are the before and after pictures of their websites.
Before
After
Client Testimonial
I was fortunate to have met Shelly at a networking event and her powerhouse personality impressed me enough to take her group workshop, which led to working with her one-on-one.
She has helped me grow as a leader, improve my focus, and learn invaluable techniques for getting stuff done. I’m inherently cautious with my money and control but decided to work together with Shelly on our new website. Not only did she lead the project, but truthfully, the website would not have turned out anywhere as well as it did without her vision, input, direction, and focus on the project.
She has incredible marketing skills, vision and is an exceptional wordsmith. I never realized how having a business coach like Shelly could change the trajectory of my own leadership skills so much and so quickly. I am truly thankful for that fateful day when we met. I look forward to working with her to continue to grow my company and am excited to see how far we can go together.
Kathryn Ernst
Twist Bakery
Suburban Appraisal Services
Suburban Appraisal Services is in constant demand and with very little time to put into their brand development. One might think why bother to update the website if business is so good and their website was working, but would you want all of those prospects and clients to go to an old site and not have the brand be reflective of you in today’s world!
Here are the before and after pictures of their websites.
Before
After
IS THIS THE RIGHT NEXT STEP?
For those who’ve completed a Business Health Check, Concept to Customer is the natural next move — this is where the findings become the foundation. Haven’t done one yet? That’s a great place to start.