Formal Definition: Content Marketing
Content marketing is the marketing and process for creating and distributing relevant and valuable content. This content is designed to attract, acquire, and engage a clearly defined target audience. The objective is to drive customer action.
Another way to view this:
Our good friends at Air Graphics tell us:
The future of marketing is all about content. Consumers want to see exactly what your business has to offer and how it can benefit their lives in a real way.
But what, exactly, does content marketing mean? Literally speaking, content marketing can be defined as a strategic marketing approach which focuses on creating consistent content materials to drive customer and lead generation.
So how can your business get involved with content marketing?
1. Start a blog.
A consistent and well-written blog hosted by your small business gives you the opportunity to relate to both clients and potential customers at the same time.
A blog is an excellent opportunity for your business to show clients its relatability.
2. Give a guided tour.
Try this – record and share a guided tour of your facilities, complete with employee interviews and surprise interactions. Help consumers know what’s “behind the curtain,” so they can feel comfortable doing business with you.
3. Host a webinar.
Webinars offer a huge opportunity for potential customers to see your business and its expertise in the field. Without too much effort, you could develop a webinar on instructing clients how to use a specific product or service, offer hands-on training and real-life examples.
4. Develop a (blank) of the week.
If your business is active on social media, create a content marketing strategy based on what you post. One easy method is developing a (blank) of the week… product, service, employee, board member, you name it. This type of content marketing allows consumers to get to know your business better and gives them something to look forward to every week.
Air Graphics, located in Watertown, MA knows that your marketing is about more than staying in touch; it’s about staying on top. With bold designs and vivid color, They’ll help you create great marketing materials to make an instant impression.
Get 10% off your first print order when you mention you read about them through SBR-Small Business Results.