DO, DEFER, DELEGATE, DUMP
Do what is most important.
Defer anything that does not need to be completed right now.
Delegate what you don’t need to do yourself.
Dump all activities that take you away from SDDC (sell, develop, deliver, collect).
The Small Business Results Case Study:
In the day to day basis of running a small business, it is easy for owners to get caught up in the daily operations and wear the sales, marketing and finance hats. Therefore, it is challenging to remain focused, to grow and to expand the business in the direction that they would each like to see. Clients come to us with the problem of having too much to do and as a result either are not as effective as they would want, or they feel so overwhelmed that they are not even sure of what they would have someone else do or how they would teach them to do it.
We ask the clients to track their work day by using the DDDD system. When this system is employed, we consistently get a grasp on what is essential for the owner to do and what we could get someone else to do.
The Small Business Results Outcome:
By really tracking the day’s activity and measuring the business day by time, energy, and money we are able to create job descriptions, post it on a number of college job boards and hire right fit interns who can help grow the business and cultivate interns into great, future employees.
I love to put the constant question in the small business owners heads:
“Is this the best use of my time and energy?“
“Is it feeding my revenue?”