Do, Defer, Delegate, Dump

Do what is most important, Defer anything that does not need to be completed right now, Delegate what you don’t need to do yourself, Dump all activities that take you away from SDDC (selling, developing, delivering, and collecting).

Case Study:

In the day to day running of a small business, it is easy for owners to get caught up in the daily operations and wear the sales, marketing and finance hats. Therefore, it is challenging for them to remain focused and to grow and expand the business in the direction they desire.

I ask clients to track their work day by using the DDDD system. When this system is employed, we consistently get a grasp on what is essential for the owner to do and what we could get someone else to do.

The Outcome:

By really tracking the day’s activity and measuring the business day by time, energy and money, we are able to create job descriptions, post them on a number of college job boards and hire the right fit interns or find a great assistant; someone who will free you up to do what you do best!

I love to put these questions in the small business owner’s head when looking at their day to day behaviors.

“Is this the best use of my time and energy?”


“Is it feeding my revenue?”

Interested in tracking your behavior? Here is my gift to you. I created this system and you can get started by printing out this DDDD Form.

Please let me know if this works for you or if you have any thoughts or ideas!

Shelly is committed to teaching you exactly what to do or can alternatively execute on your behalf. As a serial entrepreneur, she has hands-on experience and wisdom to move you quickly towards your desired results. She is an inspiring strategist and brilliant wordsmith, believing that what we say and how we say it, ultimately compels others to engage with us. Shelly is considered one of the top business coaches in today’s business world.