Develop A Concept & Differentiation Before Marketing
What is a business concept?
A business concept is an idea for a business that includes basic information such as the service or product, the target demographic, and a unique selling proposition that gives a company an advantage over competitors.
When you can answer this simple question in a succinct and concise way that attracts more conversation and, therefore, more prospects, you will be able to create a deeper level of connection with your prospects and customers.
- Use simple eighth-grade language.
- Don’t recite a slogan or a tagline. Really tell people who it is you work with and what it is you do .
- Attract someone into a conversation that covers just how you do that.
- Your differentiating statement focuses on what pain points people have and how working with you will address a solution-based outcome.