Why Would Someone Choose YOU?
Imagine there are 20 other people in the room, all with the same profession and same level of experience. Also in the room is one perfect client. Why should they choose to work with you?
In the first sentence you have either grasped your potential client’s interest or due to a lack of differentiation and understanding of the outcome you can provide, you have lost them.
It is important to give the prospect something to spark their interest enough to engage them in further conversation.
Different than a unique selling proposition or elevator speech, a differentiating statement identifies who you work with and what outcome they can expect.
If done effectively, a differentiating statement should lead to a conversation that allows you to explain how you do it.
Once you have been able to clarify this for yourself and your client, it’s time to make a commitment to 21st century, simple, repeatable, and effective marketing strategies that will propel yourself and your business forward.
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