Hard to believe it is the end of January! It feels like the month just flew by.
It was an interesting week last week. I had two new client inquiries, and both said the same thing, “I am shopping for a business coach.” I really never heard this before. This shows us that prospects are being much more selective and careful before they decide who to work with. They interviewed four coaches, and I was able to close both. While I was delighted this happened, I also spent time reflecting and understanding how I did that. This newsletter intends to share my process with you to make that happen… (read more)
I received their interested email, and yes, I immediately replied. At the moment after hitting send, something inside me said, “why not just pick up the darn phone and call”?
I was actually feeling that calling them was an intrusion as we have become so used to communicating via email. Both prospects were delighted! “Oh, thank you so much”! What a quick response, and thank you for calling me.”
I spent time discussing what was going on for them and did not time the complimentary call to 20 or 30 minutes. I was engaged in a discovery conversation.
I asked many questions trying to understand their challenges. I empathized with them and asked more questions.
What would you like to change?
What do you want?
Why don’t you have it now?
What in your business would you like to be different then it is now if we work together?
I asked what they were looking for in a coach and listened.
When it came time for me to say how I could help, I used this philosophy.
In today’s world, audiences have minimal attention span; they want the information, and they want it quick, clear, and concise. I remained focused on the value of my coaching and created a desire to work with me.
I only said what needed to be said. I kept it simple:
Who I work with,
What I offer,
and how I work.
Is this something you would like to do?
Can we look at calendars?
Quick, clear, and concise communication is essential and is true for everything your marketing your website presentations introductions. The key is to, in fact, deliver your most valuable information in the most compelling.
This is a method I have crafted for helping clients like you, by teaching the art of pitching, presenting, and selling what matters, to allow others to understand the value of your product or service.
I believe success in personal and business life is having the ability to convey what you’re saying so that others get it what value and desire what you offer or want the outcome that you are proposing. The art of articulating everything of value about what you’re trying to say into personal and business life is a skill you can acquire, and I would love to work with you to help you increase your impact.