Business Development & Sales Event of the Quarter
If You Are Running a Coaching or Consulting Practice, You Must Be Great at What You Do and Be Great at Building a Business
The first is the skill of being great at your craft. The second is the skill of attracting clients, generating consistent revenue, and building something that holds up. Most people are excellent at one and making up the other as they go. The Business Health Check tells you exactly where the gaps are and what to fix first.
SKILL ONE
Being Great at Your Work
The craft you trained for. The thing your clients hire you for. This part is usually solid.
SKILL TWO
Running the business behind it
The part nobody told you you’d need. This is usually where the gap is.
Your $27 applies in full toward a full Business Health Check if you decide to go further. If you do, this session costs you nothing extra.
Free scorecards are limited per month. July 30 is close.
Business Health Check
Sample scorecard · 7 categories
- Messaging & Positioning
- Strong
- Conversion
- Needs Work
- Email Strategy
- Watch
- Watch
- Google Business Profile
- Needs Work
- Revenue Model
- Watch
- Digital Presence
- Needs Work
The work scores high. The business behind it doesn’t. That gap is usually where the revenue is leaking.
You Know Something Isn't Working. You Just Can't Put Your Finger on Exactly Where.
In a competitive market, coaches and consultants are pulled in every direction, prospecting, delivering, maintaining clients, marketing, and trying to grow, all at once. The problem is rarely effort. The problem is clarity. You cannot fix what you have not identified.
01
The work is strong. The phone doesn’t ring the way it should, and you’re not sure why.
02
You’re posting, emailing, showing up, and not much of it is converting into clients.
03
You’ve tried fixes that didn’t hold. You’re wary of trying another one.
04
You can feel the symptoms everywhere. You cannot point to the cause.
That last one is the actual problem.
Until you see the cause clearly, you’re guessing, and guessing is expensive.
Seven Categories. Your Business, Scored Across Every One.
Before the session, you complete a Business Health Check. Your results come back color-coded, green, yellow, red, across seven areas. That scorecard is what the 90-minute session runs on.
Messaging & Positioning
Say what you do and make the right people lean in.
Conversion
Turn interest into paying clients, consistently.
Email Strategy
A list that nurtures and sells.
Show up with authority. Attract pre-sold clients.
Google Business Profile
Get found by local buyers without paid ads.
Revenue Model
Get paid well and predictably.
Digital Presence
Build trust online before the first conversation.
The work scores high. The business behind it doesn’t. That gap is usually where the revenue is leaking.
By the time they reach out, they've already decided.
- People aren't searching for "a coach" or "a contractor." They follow someone.
- They read something that makes them think this person gets it.
- They hear a specific name recommended.
- By the time they reach out, the decision is mostly made.
The question isn't whether your ideal clients are out there.
It's whether they're finding you - or someone else.
If your business isn’t built to be found and remembered, even your best work stays invisible.
One Clear Priority and a Path to Act on It.
01
Your Scorecard, Before the Session
Seven categories, color-coded, in your hands before we start. You walk in knowing where you stand.
02
A Live Read on What Your Score Actually Means
A direct conversation about what’s happening in your business specifically, with answers to the questions and challenges you face right now.
03
One Clear Priority
The single area to fix first, with the reasoning behind why that one and not the others.
04
Something to Act on the Next Day
A usable next step you can move on immediately, focused on what you need to do right now to move your business and your revenue forward.
The $27 applies in full toward your full Business Health Check (Level 1 or Level 2) if you decide to go further. No upsell pressure in the room. The point of the session is clarity, and you leave with it either way.
Free scorecards are capped per month
An honest read, for people ready to hear one.
If You're Serious About Knowing the Truth, This Is for You.
This session is built for coaches and consultants who are done with vague advice and half-answers. If your income is inconsistent and you can’t say precisely why, if you want clarity on your direction, your marketing, and your revenue strategy, if you want an outside read from someone who will tell you exactly what she sees without softening it, that’s what this is. Shelly goes straight to the root, calls it what it is, and tells you what to do about it.
This is not for you if
- You want someone to tell you everything's fine.
- You're looking for a big promise and a high-ticket program.
That’s not what this is.
Four businesses. Five decades. No Sugarcoating
Shelly Berman
Founder · Small Business Results
Certified Master Business Management Consultant
Certified Business Coach
Emotional Intelligence Leader
Author
The Business Health Check is the distillation of what Shelly has learned across four businesses and five decades about what actually breaks businesses and how to fix it. That combination of credentials, real-world experience, and early AI integration doesn’t exist anywhere else.
AI can run an analysis. It cannot read your business through fifty years of doing this. It cannot catch the gap between what you’re saying and what’s actually landing. And it won’t tell you the hard truth you need to hear about what’s blocking your revenue. Shelly will.
A Few Direct Answers.
Is the $27 really applied toward the full BHC?
Yes, in full, toward Level 1 or Level 2, if you choose to go further. If you do, the session costs you nothing extra.
What do I need to do before the session?
Complete a short Business Health Check ahead of time. That’s what the session runs on, so our time goes to your results and not setup.
Is this live or recorded?
Live, via Zoom, on July 30. The session runs 90 minutes.
Do I have to buy anything after?
The session stands on its own. Going further is an option, not a condition of showing up.
Why are free scorecards limited?
Each one is done by hand, with real attention. That takes time, so the number is limited per month.
One Session. One Clear Diagnosis. More Revenue.
Find out exactly where your business stands, what to fix first, and walk away with a clear path to stronger, more consistent revenue.
When
Where
Live on Zoom
Length
90 Minutes
Cost
$27