Knowledge vs. Wisdom

Many people mistake knowledge for wisdom because they are intimately related, but this is not true. They are quite different in an important way. Knowledge is the accumulation of facts and information. Wisdom is the synthesis of knowledge and experiences into insights that deepen one’s understanding and actions. In other words, knowledge is a tool, and wisdom is the craft in which the tool is used.

If we understand this difference, we will also appreciate why it is vital to distinguish between the two properly. With the Internet, we are literally awash in a sea of information! But having a tool and knowing how to use it are two entirely different things.

I enjoyed a National Geographic show named Einstein and picked up on a quote from Albert Einstein that stood out for me. “Wisdom is not a product of schooling, but of the lifetime attempt to acquire it.”

Wisdom is a noun that refers to the ability to make sensible decisions and give good advice because of your experience and knowledge. Someone may have all the knowledge about a subject but may need to gain the wisdom to utilize this knowledge properly to be able to act sensibly!

During the past forty years, I have spent my professional life as a serial entrepreneur and speaker. This period represents four decades of experiences and lessons highly relevant to success in today’s business world. These experiences include running businesses, consulting, and coaching others to navigate various challenges in the day-to-day business world successfully. More than ever, human connection is needed right now.

As a small business coach, engaging in countless conversations with owners, coaches, consultants, and professional services, I have become deeply attuned to their daily, weekly, and monthly struggles. Not only are these issues caused by small business owners trying to wear the hats of sales, marketing, finance, IT, and operations, but to a great extent by their exposure to continually changing market trends with increased information, greater reliance on technology, tougher competition in the marketplace and the escalating complexity of today’s business world and simply the bombardment of knowledge.

With these factors firmly in mind, I am launching a Mastermind in January to connect people to people and bring my wisdom to the group. The purpose of this group is to provide connection, focus, support, and accountability. The Mastermind attendees benefit from peer learning with others, commonly referred to as the group’s collective wisdom. Masterminds are a powerful way to leverage time, resources, and connections to gain the knowledge and wisdom needed today!

We need all of this, each other, knowledge, and wisdom!

Please email me at shelly@smallbusinessresults if you want to hear more


Shelly Berman-Rubera

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Shelly is committed to teaching you exactly what to do or can alternatively execute on your behalf. As a serial entrepreneur, she has hands-on experience and wisdom to move you quickly towards your desired results. She is an inspiring strategist and brilliant wordsmith, believing that what we say and how we say it, ultimately compels others to engage with us. Shelly is considered one of the top business coaches in today’s business world.