Knowledge vs. Wisdom

Many people mistake knowledge for wisdom because they are intimately related, but this is not true, they are quite different in an important way. Knowledge is the accumulation of facts and information. Wisdom is the synthesis of knowledge and experiences into insights that deepen one’s understandings and actions. In other words, knowledge is a tool, and wisdom is the craft in which the tool is used.

If we understand this difference, we will also appreciate why it is vital to properly distinguish between the two. With the Internet, we are literally awash in a sea of information! But, having a tool and knowing how to use it are two entirely different things.

I have been enjoying a National Geographic show named Einstein and picked up on a quote from Albert Einstein, that stood out for me. “wisdom is not a product of schooling, but of the lifetime attempt to acquire it.”

Wisdom is a noun that refers to the ability to make sensible decisions and give good advice because of the experience and knowledge that you have. Someone may have all the knowledge about a subject but may not have the wisdom to utilize this knowledge properly to be able to act in a sensible manner!

During the past 40 years I have spent my professional life as a serial entrepreneur and speaker. This period represents four decades worth of experiences and lessons that are highly relevant to success in today’s business world. These experiences include running businesses, consulting and coaching others to successfully navigate a variety of challenges in the day to day business world. More than ever, I am convinced that what is needed right now is human connection.

As a small business coach, engaging in countless conversations with owners, coaches, consultants and professional services, I have become deeply attuned to the struggles they face on a daily, weekly, and monthly basis. Not only are these issues caused by small business owners trying to wear the hats of sales, marketing, finance, IT, and operations, but to a great extent by their exposure to continually changing market trends with increased information, greater reliance on technology, tougher competition in the marketplace and the escalating complexity of today’s business world and simply the bombardment of knowledge.

With these factors, firmly in mind I specialize in offering group coaching to connect people to people and to bring my wisdom to the group. The purpose of these group is to provide, connection, focus, support and accountability. Group coaching attendees benefit from the peer learning with others, commonly referred to as the collective wisdom of the group. Group coaching is a powerful way to leverage time and resources and connection to gain the knowledge and the wisdom so badly needed today!

I believe we need all of this: each other, knowledge and wisdom!


Shelly Berman-Rubera

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Shelly is committed to teaching you exactly what to do or can alternatively execute on your behalf. As a serial entrepreneur, she has hands-on experience and wisdom to move you quickly towards your desired results. She is an inspiring strategist and brilliant wordsmith, believing that what we say and how we say it, ultimately compels others to engage with us. Shelly is considered one of the top business coaches in today’s business world.