How is Sales in Business Like Strength Training?

Repetition, repetition, repetition, discipline, discipline, discipline
Case Study:

A photographer, an organizer, and a realtor are all known in the business world as independent professionals.  They’re all passionate about what they do, but the one thing they hate to do is to sell.   In each case they are complaining about a lack of revenue, but when asked what they are doing for sales, there are one of three responses:

“Sales, I hate that part.”

“I’ll sell when my website or marketing collateral is updated.”

“If and when I sell, I have a hard time collecting.”

We incorporated the SBR system called SDDC.  The SDDC system is a 30-day system of accountability.  This includes selling, developing, delivering, and collecting for the next 30 days and every 30 days thereafter.  Each of these independent professionals were held accountable for making at least two sales calls per day “no matter what.”  They had to evaluate how much time they were spending on:

Development (e.g. developing a website, developing content)

Delivering their product or service

Incorporating a system for pricing and payment.

The Outcome:
At the end of the 30-day period, each of these business owners went from 0 sales calls to 40 sales calls in the 30-day time frame.  They started to control the amount of time spent on development and made more time for selling, and as a result, spent more time on delivery of their product or service.  In the end, they were booking clients, getting deposits, invoicing and increasing sales and revenue.

If you are looking to create a system of discipline to build your sales power and business, I can help you!

Shelly is committed to teaching you exactly what to do or can alternatively execute on your behalf. As a serial entrepreneur, she has hands-on experience and wisdom to move you quickly towards your desired results. She is an inspiring strategist and brilliant wordsmith, believing that what we say and how we say it, ultimately compels others to engage with us. Shelly is considered one of the top business coaches in today’s business world.