How is Sales in Business Like Strength Training?
|Repetition, repetition, repetition, discipline, discipline, discipline|
A photographer, an organizer, and a realtor are all known in the business world as independent professionals. They’re all passionate about what they do, but the one thing they hate to do is to sell. In each case they are complaining about a lack of revenue, but when asked what they are doing for sales, there are one of three responses:
“Sales, I hate that part.”
“I’ll sell when my website or marketing collateral is updated.”
“If and when I sell, I have a hard time collecting.”
We incorporated the SBR system called SDDC. The SDDC system is a 30-day system of accountability. This includes selling, developing, delivering, and collecting for the next 30 days and every 30 days thereafter. Each of these independent professionals were held accountable for making at least two sales calls per day “no matter what.” They had to evaluate how much time they were spending on:
Development (e.g. developing a website, developing content)
Delivering their product or service
Incorporating a system for pricing and payment.
If you are looking to create a system of discipline to build your sales power and business, I can help you!