About Shelly

by shelly

Small Business Results

About Shelly

When you work with Shelly, you can expect a whole person-whole business approach. Her coaching style makes you feel as though you are her only client.

Business Strategist

Shelly is committed to teaching you exactly what to do or can alternatively execute on your behalf. As a serial entrepreneur, she has hands-on experience and wisdom to move you quickly towards your desired results. She is an inspiring strategist and brilliant wordsmith, believing that what we say and how we say it, ultimately compels others to engage with us. Shelly is considered one of the top business coaches in today’s business world.

Shelly Berman-Rubera has been an entrepreneur for over 45 years with the experience of having started four businesses and coached over 1,000 small business owners. She is a Master Certified Business Management Consultant, Certified Business Coach, and Emotional Intelligence Trainer.

Her expertise lies in her ability to capture your individual style and personality and then portray that via verbal and written communication in a memorable, meaningful, and authentic way to attract an audience that will want to get to know will be attracted to you and will want to work with you!

She can recognize issues and problems that arise for small business owners on a daily basis. In a flash, she can come up with an idea, a strategy, a tool, or a program, that will bring business results.

Shelly’s strengths include outstanding communication, collaboration, sales, and marketing skills. Her hallmark is her belief in people and their companies. By asking the right questions, she is able to create an experience that solidifies commitment to developing not only their business but themselves. Everyone, from entrepreneurs to executives, has benefited from her decisiveness and creative ideas. Shelly’s excellent speaking abilities, credibility, and motivational techniques have instilled great learning and change in businesses. Shelly’s clients describe her as a “small business guru, with a quick, creative mind and wit to match! Her strong commitment to the success of her clients and audiences is unparalleled.

Shelly Berman-Rubera - Boston’s Best Small Business Strategist and Skills Training Coach

My Story

I grew up on a dead-end street with 35 other children in the neighborhood. I was social, athletic, competitive, and full of fun. I was a natural leader and often the team captain. I was more mature than others my age due to early life losses and the need to learn to be resilient. I loved dance, music, athletics, and learning.

When I was only 22, I knew that I was an entrepreneur. I had ambition, passion, experience in advising and leading others, and creative ideas for producing results. I started teaching dance classes at the Cambridge Center for Adult Education to pay for my college education. The classes that I offered were in such demand that I decided to open my own dance school,  At first, it was named, “Shelly’s Disco Dance School” and then I expanded to “Shelly Berman School of Dance”, which I ran for nine years. It grew to be the second-largest dance school in the city of Boston.

After I closed the dance school, I went to work for a racquetball club as Head of Member Sales. While I was there, I started training to compete as a bodybuilder and won trophys across the country. I turned that experience into a career by becoming one of the first Personal Trainers and Lifestyle Consultants on the East Coast. It was an amazing time during which I grew both personally and professionally. After 23 years and over 1,000 clients, I needed a new challenge. I realized that my true love was starting and growing businesses, so I became a Certified Business Coach and Emotional Intelligence Leader. I have been the President of SBR since 2004 and have worked with over 1,000 small business owners

There is no smooth ride to business ownership or becoming an entrepreneur. I started my coaching business during a major downturn in the economy. My target clients were small business owners, and they simply had no money. I needed to prove my worth and be very creative in my sales and marketing approach. In addition to running the business, I was also single parenting and taking care of an aging parent. It was an extremely challenging and difficult time,  yet also exhilarating and rewarding as well!

Business Strategy & Coaching
SBR is a business strategy and coaching company. I specialize in working with business owners, coaches, consultants, and professional services. I developed a “6 Step” Strategic Framework that guides business owners through a process to run their businesses more effectively and increase revenue. I have an established reputation for being smart, experienced, and revenue-driven.

I am very proud of my ability to help clients obtain fast results and set up business systems and strategies that are repeatable and sustainable. My experience with a wide range of clients and my powerful, decisive teaching and presentation style allows me to coach, consult, teach, and execute with a powerful impact.


I love small business and look forward to working with you!

Shelly Berman Rubera - Business & Communications Strategist - Newton MA, near Boston, serving New England and the USA

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