marketing

Hard to believe it, but there are only approximately 13 weeks until we arrive in the year 2023 Are things better, the same, or worse than last year at this time?  We get so caught up in our businesses and life that we often tend to get caught in patterns ... Read More

As a business and communication strategist, I am committed to seeking knowledge and staying on top of trends and contemporary information to keep my business up to date and to provide my clients with what they need to grow. Therefore, I always have a book, a podcast, or a webinar ... Read More

We are looking so hard for prospects and business every day. Guess what?? Your existing database is the best place to look! But way too often our database is not in order or updated or organized by segment and therefore we can’t use it. What does your database look like? ... Read More

How many times have you gone to a networking event, handed out or collected 50 cards,  and a week later turned around and said, “Hey, no one called me!” or “That event turned into zero sales.” The reality is that there is a clear difference between networking, sales and building ... Read More

Imagine there are 20 other people in the room, all with the same profession and same level of experience.  Also in the room is one perfect client.  Why should they choose to work with you?  In the first sentence you have either grasped your potential client’s interest or due to ... Read More

Formal Definition: Content Marketing  Content marketing is the marketing and process for creating and distributing relevant and valuable content. This content is designed to attract, acquire, and engage a clearly defined target audience. The objective is to drive customer action. Another way to view this: Our good friends at Air Graphics ... Read More

Many of us get certified or licensed to do a profession without the understanding that it's imperative that we also become sales people. In order to be a good salesperson, you need to be curious and interested in establishing a prospect or client needs, before the selling begins. It is ... Read More

At SBR we believe in applying 30-day strategies for commitment and accountability to everything we do. In looking at our clients' issues every 30 days we are able to clearly understand where our small business clients are struggling or succeeding. We are then able to understand what we or they ... Read More

Case Study: When you begin to build your business and your marketing collateral you're faced with a number of challenges, problems, and obstacles. The obstacle that is the greatest, and that the rest actually rely upon, is your ability to communicate effectively what you do and who you do it with ... Read More

Imagine What You Accomplish With SBR By You The SBR Signature Offering We help you with what is truly needed to succeed in business today: CONCEPT, EVALUATION, STRATEGY, EXECUTION! This package includes: ~ 2 hours business coaching ~ Digital evaluation and delivery of a 4-6 page “Business Concept/Business Model Development and ... Read More