THE POWER OF COLLABORATION
Great things can happen when we work together!
As we all know, standing out in today’s marketplace is harder than ever. Therefore, it is truly imperative that the focus lies on building your brand and positioning yourself as the answer to your client’s challenges and needs, this is what my Concept to Customer Program is all about. Sometimes as small business owners, we can’t address all our clients’ needs, so we can call on an amazing form of marketing – a collaboration of an offering with a related brand in order to co-create a product or service that can serve both brands.
When Nike and Apple realized that runners wanted to log their runs, see how far they’ve run, check their heart rates, and see how many calories they’ve burned, Nike and Apple joined forces and created a runner’s armband that sold for $25. The runners were already there, and Nike came up with ways for runners to connect with their running experiences by creating a sensor that tracked this data. Allowing runners to share their runs with others via the Internet was the next step. Now runs could be mapped and stored. All data from each run could be shared live on the web. Friends could even cheer a runner on via Facebook. After partnering with Apple when the iPod and iPhone were introduced, the Nike Plus membership grew exponentially: from 600,000 to 3 million today. And the platform continues to evolve today.
This is an extraordinary example of what can happen when you co-create and listen to what your prospects and clients need and want. It is a driving force to building business and revenue!
My Concept to Customer Program features this power of co-creating as a major part of the initiatives at SBR. My focus in business coaching is to work with clients to help them improve their day to day behaviors as well as that of their employees, create an effective business model for growth, develop brand positioning through marketing messaging, and most importantly accomplish what often busy business owners know needs to be done but can’t seem to complete.
One area of neglect centers on desperately needing a new website and having a website that can generate business.
Fortunately for my clients, I have a strong 10-year relationship with a fabulous website designer. I act as the project manager, working with the client to oversee the vision, while my designer executes the site goals with proper positioning for the client. We are a winning combination! Please schedule a call with me to discuss your needs and we can position you and design you a compelling website.
Add to the mix my collaboration with Mark Collins. Many people offer SEO services, but until I met Mark Collins from OnWebLocal.com I never heard anything that I trusted would be worth the money, nor did I trust the prospective results.
Just like SBR, has created the 6 Steps to Small Business Results Framework for growing businesses, OnWebLocal has created a 6 step formula for driving business via your website… Mark’s 6-step formula works to tune up your website for improved Google search optimization and ranking, while also building out over 100 inbound links to your website from reputable 3rd party websites with high domain authority.
Mark and I agree that without the right marketing message, even with improved search engine visibility and website traffic, you will fail to “convert” those website clicks into phone calls, contact form inquiries, or orders for goods and services on your website. Here is what is needed:
- An attractive website that is easy to navigate.
- A website that quickly communicates who you are and what you do best, as well as what you do differently from your competition.
- A compelling Call to Action, which makes it easy for a website visitor to take action.
This is where Small Business Results comes in. Mark believes in my ability to assist our clients in re-designing their websites while also refining our clients’ positioning, marketing strategy, messaging, and content. This ensures that the increased website traffic we generate translates into real customers and real profits for our clients.
Currently, I am also working with a niche web-designer who has a specialty for therapist websites, and we are collaborating to offer a webinar on May 1st, explaining what we feel are the necessary components to an effective site. This will be an informative webinar for everyone but if you are a therapist or other helping professional this webinar is definitely for you!
Please Join Us on May 1st at 1 o’clock PM (EST) on this Co-Branded Webinar to Learn about How to Make your Messaging and Website Shine!
CONCEPT TO CUSTOMER – GROWING YOUR BUSINESS BY MARKETING TO YOUR IDEAL CLIENT
In this competitive climate, helping professionals can be overloaded with responsibilities and the demands of prospecting and maintaining clients. Support is needed to gain focus and commitment to grow a successful business. To be a successful helping professional, you must be comfortable in two businesses: the first is the business of being a great helping professional, the second is the business of attracting clients!
During this webinar, Shelly Berman-Rubera of Small Business Results and Sam Chlebowski of Brighter Vision will be providing guidance on how to identify your ideal type of client (or clients), develop a business model that supports them, and then leverage these insights in your marketing. The second half of this free webinar will feature an open question format, so please feel free to come prepared with any questions you have regarding marketing!” Register Here
A successful business is so much about building relations with other brands to fulfill your prospects and clients’ needs, so this week take some time to consider who you can build these relationships with and dive into business together! Cultivate and grooming relationships in person and online is crucial in today’s world. This is also something I can help you explore.