What If Plan A Is Not Working?

What is your plan B?

It’s been about five months since I sent my “monthly’ newsletter. I had to surrender to my writer’s block and allow myself the space to be inspired to write something worthy of your reading.

It is a world of uncertainty, and the small business owner has been hard hit. I see three main issues:

  • Isolation– and the impact it is having on our mental health, with the need to develop inner resources, and connection to others.
  • Over communication– We are worn out from this over-communication world we are living in. Email, social media, zoom, our relationships to the screen and the Internet.
  •  Multiple Priorities– There is way too much on our plate. the demand for managing multiple priorities and our efforts to turn something into results is just simply creating an exhausting scenario.

Here are three examples of clients that I’m working with now:

A 42-year-old man year-old married man lost his job due to Covid. He was in the midst of buying a home, and that fell through.  They had to move into his in-laws. He and his wife are living in a tiny space, he is working at a job beneath his skill set and is now not feeling well. We must come up with some strategies to rebuild his life, health and business.

A 45-year-old woman taking over the family business, scaling the business up is also living with her parents, and literally has 12 full-time roles. She must manage her personal and business development and how they can work together successfully.

Multiple clients are trying to understand what it takes to be seen and found when nothing they do seems to generate business

What is the answer? How do we address these issues?

In my coaching, we look at a reality-focused business model which is based on what’s going on in your target market and on the kind of life model you want to create. One that is manageable, satisfying, sustainable and prosperous. This is wholly tied to commitment. A commitment to your product, service, revenue, and yourself. This must be set in the present reality, not future planning. Often our ideas and desires are not based on what makes sense right now. I am interested in the gestalt of looking at what is possible in the here and now. What will bring us results now? What gives us momentum?

The second is the importance of connectedness. Now is the time to work with a coach or join a group. It is impossible to do this alone. The importance of working with a coach or in a group, and being connected creates focus, education, accountability, and that value is immense.

In attending networking and meetings, listening to webinars, listening to clients, presentations, and the issue of over-communicating is causing people to tune out, not listen, not read, and lose any value that might be presented.

Here are three key behaviors that will help us in all three of these issues.

Strategy:  Every decision we make, every ounce of communication, every interaction is defined by a mental-emotional, thinking process and applied to the context of achieving an outcome or outcomes. Strategic is a skill you can acquire. Before you plan any meeting or any talk or any communication, ask yourself these questions:

 What outcome do I want to have happened?

 What is the most principled and authentic approach?

What do I need them to know?

What am I thinking?

What am I feeling,

How will I communicate this effectively? Which leads me to……..

Brevity the art of learning to communicate in brevity and clarity in the spoken and written word is more important than ever in our over communicated, over spoken, overwritten world and saying what you need to say in a few impactful words as possible is imperative.

 What do they need to know?

 What do I want them to hear?

What do I want them to do?

If we are going to be seen and heard speaking in brevity is an imperative skill to acquire!

Conversion: In all conversations, in all correspondence, whether it be our website, LinkedIn, newsletter, or blog, the goal is to educate and engage our audience and move them to action. Our phone calls, presentation at networking or sales must be strategic including both emotion and logic and easily demonstrate:

Why they want to do business with you?

Why they want to do business with you now?

My hope is that you will understand we are all in the same place, whether we’re scaling up or scaling down, trying to find some ease and harmony in our new world and acting effectively to best utilize our talents and skills.

If your Plan A is not working, maybe it is time to strategize Plan B. I hear you; I see you and together we will gain clarity about what will best serve you right now.

I have a few slots left in my one-to-one coaching. I have groups starting in the end of September .

If you are  looking for a partner that can help you strategize both personally and professional, speak with brevity and convert your efforts into success let’s work together.

Schedule here to talk.


Shelly Berman-Rubera

Personal and Business Strategist

Shelly is committed to teaching you exactly what to do or can alternatively execute on your behalf. As a serial entrepreneur, she has hands-on experience and wisdom to move you quickly towards your desired results. She is an inspiring strategist and brilliant wordsmith, believing that what we say and how we say it, ultimately compels others to engage with us. Shelly is considered one of the top business coaches in today’s business world.