Small business owners and independent professionals are often entrepreneurial by nature. As entrepreneurs we are filled with great ideas and the drive to make money. Too often we have many great ideas but are held back by a lack of commitment to a particular product or service. I believe that “commitment” is the most important word in the English language and a commitment to a product or aspect of a service and a strategic approach is crucial.

 

1. We must be passionate about what we selling because when we believe in something the force of our convictions will spark other people’s interest and motivate them to let you help them achieve their goals.

 

2.  It is the creation of a unique and valuable offering to a particular audience. It involves having the courage to offer something to someone and not trying to be everything to everyone. It is the understanding that by saying yes to an audience, do not mean saying no to others. It actually can propel you and allow you to create other offerings to other target audiences.

 

3.  There must be consistency between activity and the strategy. Consistency builds recognition and presence. To make consistency happen, we must commit to a routine of sales and marketing activity. Strong relationships and sales are built through regular, branded interactions.Commitment also does mean routine and this means always furthering your learning, developing your resources, holding onto your passion and connection to a particular audience.

 

I hope this encourages you to look at your product or service and where you commitments lie.

Please remember that a wavering commitment is really no commitment at all and that a commitment to a routine will set you free!!

 

How do you make your commitments?  What is your greatest challenge to keeping commitments?