Thought Leadership …. Class or Crass?
As a business and communication strategist, I am committed to seeking knowledge and staying on top of trends and contemporary information to keep my business up to date and to provide my clients with what they need to grow. Therefore, I always have a book, a podcast, or a webinar ... Read More
Emotional Intelligence for Business Growth
Starting and running a business is filled with trials and tribulations. Along the way one experiences their fair share of both successes and failures. Being an entrepreneur or small business owner requires resiliency and the ability to bounce back from setbacks. Given the reality of this situation, this can ... Read More
If There Were 20 People in the Same Profession as you, and One Ideal Client, All in the Same Room, Why You?
Greetings! Some of the most successful businesses in the world have made their mark by being able to differentiate their unique capabilities. Small businesses also need to be able to differentiate themselves in order to stand out in this very competitive marketplace. It is a tool that you use on ... Read More
Content Marketing – What is it? Why do you need it?
Formal Definition: Content Marketing Content marketing is the marketing and process for creating and distributing relevant and valuable content. This content is designed to attract, acquire, and engage a clearly defined target audience. The objective is to drive customer action. Another way to view this: Our good friends at Air Graphics ... Read More
Why You Should Set Up Your Email Signature Today
There Are Many Things We Do Not Get Around To - Setting Up Your Email Signature Should Not Be One Of Them Case Study: To stop and make an electronic introduction takes time to construct. When we have to go looking for the person's contact information and it is not ... Read More
Develop A Concept & Differentiation Before Marketing
Case Study: When you begin to build your business and your marketing collateral you're faced with a number of challenges, problems, and obstacles. The obstacle that is the greatest, and that the rest actually rely upon, is your ability to communicate effectively what you do and who you do it with ... Read More
When Business Owners Are Cut Off From Emotion, They Make Bad Decisions
Recognize that emotions exist! It is not having the feelings that are the problem, it is how we learn to manage and understand them. The Case Study: I walked into a client's office for our appointment. No sooner had I knocked on the door to announce my arrival with "Hi, ... Read More
